Robust digital marketing is becoming more important than ever. As technology advances, it will continue to seep into every nook and crevice of business decision-making processes.
So, are you looking for ways to keep ahead of the competition with cutting-edge digital marketing solutions? If so, it’s time to reach out to the strategic digital marketing partner with a proven track record of strategic digital marketing success. But first, let’s clarify what strategic digital marketing is and how it varies from ordinary digital marketing.
What is strategic digital marketing, and how is it different from ordinary digital marketing?
The good old days where ordinary digital marketing techniques won the race are gone as strategic digital marketing has emerged as the new age tool for increasing eyeballs and conversions. The fundamental ideology behind ‘strategic digital marketing’ is incorporating a systematic plan of action utilizing the available resources to strategically accomplish brand marketing goals and objectives.
The so-called “step by step procedure” myth around digital marketing has been proliferated far and long by companies like you on more than one occasion.
However, sooner rather than later, every top management of a company realizes one bitter truth – ordinary digital marketing doesn’t garner the best results. And why will it do so? Creating a website, social media accounts, and occasionally posting on social media for the sake of likes and a few followers makes no sense.
Accelerate your marketing strategy with a strategic digital marketing partner
The Indian economy took a massive hit with the onset of a novel coronavirus in 2020, and businesses across sectors are struggling to cope with this harsh reality. Nonetheless, the phenomenal growth reports of digital marketing in India will leave you in awe while also raising the question, “Is your company equipped with digital marketing strategies to stand strong amidst an avalanche of great competitors?”
Businesses understand the importance of digital channels in acquiring and retaining customers. However, they are unaware of the integrated procedure that can help their company’s growth and digital transformation and effectively engage their audiences online. And there comes the big picture of the strategic digital marketing partner.
Hence, if you wake up uneasy at times for the sheer fear of how many people clicked on CANCEL SUBSCRIPTION last night, please read ahead.
Why do you need the right strategic digital marketing partner?
So, if you don’t have a plan, now is the time to make one by selecting the strategic digital marketing partner to assist you in achieving your marketing objectives. The following are some of the reasons why you require one –
Delivers a clear brand promise
They convey the value you provide to customers by clearly stating it and striking a beat by making your brand value proposition crystal clear.
Humanizes your brand
Many brands employ corporate-speak and are still lagging behind; therefore, it’s time to humanize your voice. An excellent strategic digital marketing partner can help you tremendously by adopting languages that your customers understand in this scenario.
Identifies your target market
They use behavioral segmentation to categorize your customers by what they care about and target them based on their triggers. They develop a thesis and test it against your target audience.
Crafts high-impact and fresh content
Strategic digital marketing experts stay updated with the latest happenings and news that could affect your business. And then, after studying your audience, they create content that addresses your market’s concerns.
Adapt to changing search engine algorithms
An ideal strategic digital marketing partner keeps a close eye on search engine algorithms so they can immediately alter your strategy to avoid your pages from being de-indexed or de-ranked.
Take the easy road with Ascent
Ascent delivers an unparalleled experience to its clients and customers across different sectors. A systematic plan of action is devised to fully utilize the available resources to accomplish the brand’s digital marketing goals and objectives.
A strategic digital marketing plan, without a doubt, is the most powerful business tool, and what gives it strength are its pillars listed below –
Target group identification and geographic targeting –
Identifying the target audience for a brand is a critical component of any digital marketing strategy. Therefore, before you begin marketing efforts for your brand, you must first define your target audience, including existing and potential customers.
As your digital marketing strategist, we determine your target audience by breaking down the broad market into several market segments based on geographic details and shared characteristics and determining the profitable and viable market segments as the target market for your marketing.
Effective channel identification –
There are numerous digital marketing channels available such as Facebook, Instagram, YouTube, and so on. Every business is unique. As a result, before we can determine the most effective digital marketing channels for your company, we consider the following key factors: What is your company’s brand? What are your business objectives? What are your marketing objectives? What is the location of your intended audience? What is your budget?
Based on all of the aforementioned factors, if social media marketing channels are the best fit for your company, then we look at the most recent social media marketing statistics, and accordingly, we create original content.
Moreover, as your strategic digital marketing partner, we prefer to engage with your audiences by asking questions and promptly replying to the comments. Although all digital marketing channels play their roles in the business solution, people are drawn to different channels based on their interests; thus, effective channel identification will give you an edge.
Annual content calendar planning –
A written schedule of when and where you plan to publish the upcoming content is foremost after target group and channel identification. When you understand your target audience and their pain points, you can create more effective content with the appropriate value-based marketing message for each of those segments.
Although new ideas and innovations are beneficial, we cannot rely on them due to their inconsistency and unreliability. Instead, everyone involved in the content creation process needs to be on the same page about where and when it will be published on a regular basis. Content calendars are helpful in this situation. Our content calendar gives you a big-picture overview of your upcoming stuff.
Conceptual campaign planning –
Strategic digital marketing enables businesses to reach their target audience more effectively and consistently. Hyper-relevance matters most when thinking about conceptual campaigns. What are people talking about? What you dig out is enough to target audiences, or is there something that you can add?
Our concept as a strategic digital marketing partner is to optimize campaigns to achieve success on a monthly, weekly, or even daily basis. As a result, a digital campaign can be highly customized and tailored to your company’s objectives.
Objective orientation –
What kind of value do you provide to your customers? Say it crystal clear and hit a drumbeat with us as we align with your marketing objectives and consistently hit that drumbeat across the chosen channels for your brand. We use behavioral segmentation to place your customers into buckets.
Audience enhancement strategies-
By developing a well-defined audience strategy, we ensure that as a strategic digital marketing partner for businesses, we target the most likely consumers to buy your product or service. Let’s say you’re working on Facebook, targeting through videos, so what we do is retarget engagers from past campaigns. In return, this allows us to showcase your brand story in a meaningful way. Building a well-defined audience enhancement strategy will yield enriched results and enable in achieving business goals.
Audience engagement strategies –
Audience engagement strategy indicates that your marketing strategies are effective and gives a benchmark for success measurement. It is, therefore, a critical component of digital marketing. Additionally, every business requires traffic to their channels, which eventually leads to purchases or conversions.
Our audience engagement services at Ascent focus on identifying and strategically targeting a market segment, providing value-driven, intriguing, and shareable content, designing easy-to-navigate sites, and monitoring and refining content based on user engagement metrics. In a nutshell, our audience engagement strategy entails testing all of your channels on a regular basis while keeping in mind that our call to action is what drives your prospect.
We at Ascent don’t believe in merely implementing ordinary digital marketing techniques; instead, we have a strategic approach to digital marketing regardless of the business type that works perfectly to present your brand right from the inception period so that it can ride smoothly towards a more meaningful image.
As your strategic digital marketing partner, our goal is to find, engage, persuade, influence, and retain existing and future customers throughout the journey to satisfy campaign objectives while also achieving immediate and long-term corporate goals. So, what are you waiting for? Get in touch with Ascent today and start reaping the rewards of success with our tailored strategic digital plan.