Case Studies : Strategic Rural Marketing

Introduction Rice plays a central role in the diet of many Indians nationwide. It’s also a crucial source of livelihood for farmers across the country,

Introduction Savannah is a leading technology-based rice company dedicated to developing smart rice® with high yields and value-added traits. Its strength lies in delivering innovative

Introduction Ummeed Housing Finance is a company focused on providing home loans to the underserved and poorly banked segments of the Indian population. Their target

Introduction Rice is a staple diet for a lot of Indians across the country. Its farming is also the likelihood of farmers spread across the

Introduction Seeds are what defines a farmer. His livelihood depends on the success of his crops. But in a hyper-competitive market, every marketer needs to

Introduction Backward integration for raw material sourcing is done keeping the long-term perspective in view. This ensures the quality of input as well as assured