BTL Marketing Services
Ascent Brand Communications is a leading BTL (Below The Line) marketing agency in India, offering innovative and impactful BTL marketing solutions to help brands connect directly with their target audience.

Rural Van Marketing - A Viable Rural Advertising Strategy of Ascent
BTL marketing isn’t just another tactic—it’s a crucial strategy for brands aiming to forge lasting connections with their customers. It requires a deep understanding of consumer behavior, market dynamics, along with execution capabilities. At Ascent, we bring all these elements together to create BTL campaigns that don’t just reach your target audience but truly appeal to them.

Interested in Van Campaign Advertising to Spread the Brand's Image and Message Throughout?
Ascent manages everything from van activation to other rural marketing campaign planning strategies.
Our Approach to BTL Marketing Services
01
Interactive Brand Installations
For instance: a virtual reality setup where customers can “test drive” your product even before they decide to purchase. We bring together cutting-edge technology and creativity to deliver installations that turn your brand’s message into a memorable, hands-on experience.


02
Guerrilla Marketing Campaigns
We design bold, high-impact campaigns that get people talking. Whether it’s a flash mob in a bustling city center or striking street art that stops passersby in their tracks, our guerrilla marketing tactics ensure your brand becomes the center of attention—for all the right reasons.
03
Targeted Sampling Programs
Our highly trained brand ambassadors don’t just hand out samples – they create mini-experiences that project your brand. We carefully select high-traffic locations and events where your target audience is most likely to be, ensuring your product lands in the right hands at the perfect moment.


04
Mobile Van Campaigns
Our van campaigns take your brand directly to your audience, combining the power of a moving billboard with an interactive experience. These custom-designed vehicles act as mobile showrooms, platforms for product demos, or even pop-up stores.
Key features of our van campaigns include:
- Eye-catching, custom-designed exteriors that reflect your brand’s identity
- Fully equipped interiors for product demos, sampling, or immersive experiences
- GPS-tracked routes to ensure visibility in prime areas
- Trained staff who engage with customers and deliver personalized experiences
- The ability to reach remote or underserved areas, expanding your brand’s reach
Whether you’re introducing a new product in rural markets, raising health awareness in urban neighbourhoods, or creating excitement at large events, our van campaigns offer a flexible, impactful BTL solution.