Strategic Rural Marketing Agency in India
Ascent is the leading rural marketing agency in India. Contact us now to get the right solution and strategies for marketing in rural areas of India.
Strategic Rural Marketing Agency
Looking at the size of the rural market, i.e., 65% of the total population living in rural India, contributes around 25-30% to India’s GDP with extensive demographic and geographic profiles with different languages, food preferences, diverse cultures, and religions, it’s apparent to see the rural planning with a strategic perspective and to leave aside ad-hoc, or copy-paste approaches about the grand Indian rural market.
We at Ascent have the habit of getting into the details of the brief, slicing and dicing deeper into more refined information about all the aspects of the brief like target group, influencers, targeted geographies, their buying behavior, and pattern, studying the market, competition, past performances, etc. and then finally coming up with healthy thought-out rural marketing strategies which work well in the market delivering desired results in stipulated time.
With the experience of 20 years in the field dealing with many brands, and handling campaigns, our ideas, concepts, and strategies of rural marketing are made by looking at the feasibility and practicality measures so that execution gets exact translation and no stark difference comes as a surprise to the client.
Case Studies
A glimpse of our rural advertising strategy and rural marketing strategy, planning, and execution
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Our Offerings
Strategic Rural Planning
Our rural advertising agency comprehends the goals of the client's rural planning initiatives and develops a rural planning strategy for the activation and development of brands.
Rural Retail Visibility
For long-term business ties and mutual benefits, establish and maintain positive relationships with rural retailers because they are the best people to keep involved in the industry.
Integrated Rural Marketing
Our integrated rural marketing plan must have a significant impact, the appropriate reach, and coverage in a given amount of time to achieve the ROI requirements.
Rural Market Launch Planning
Ascent Team conducts in-depth research on the most recent rural trends and deeply understands consumer thinking to create a brand launch strategy and work on product strategy for rural marketing,
Rural Marketing Consultancy Services
From the early stages of a product's development to its full-fledged growth stage, Ascent offers 360-degree rural marketing consultancy and brand consultancy in India.
Rural Congregation Planning
Activate your brand with a cost-effective method of reaching rural audiences by using a more direct strategy that involves going from village to village and house to house.
Rural Influencer Marketing
We sell our client's product or service through or with each relevant rural influencer in the rural market whose opinions count and who can influence the choices of the rural target consumers.
Rural Farmers Meet
We arrange farmer gatherings to present and inform them about our clients' products, get their opinions, and develop a more effective rural marketing strategy.
Rural Van Marketing
Ascent offers a variety of customizations, specially designed rural marketing strategies, and van branding ideas for meaningful involvement of TG in rural areas in India, etc.
Rural Conceptual Planning
Our conceptualized planning and campaign creation with the target group, competitors, and brief in mind will help you achieve the desired results for your business.
Rural Distribution Planning
Filling in the gaps in the current network and boosting efficiency can help you acquire more value in terms of establishing and keeping relationships with trading partners.
Rural Data Management Solutions
Get rural call management services, including content targeting, sharing, and developing plans for offline and online campaign design.
Rural Brand Visibility
We help rural brands become more visible by experimenting and creating new formats outside the norm.
Technology-led Engagement
Break up the monotony using various brand interaction tools and techniques with our service to help your target audience remember your brand.
Rural Call Center
Get in touch with our rural advertising agency for multilingual calling services that will enable you to concentrate on forming connections with qualified prospects.
Folk Media
Our carefully planned folk media marketing campaign offers edutainment and engages the minds and hearts of the rural populace via an effective folk media method.
BTL Marketing Services
Our BTL services help rural brands to reach local audiences with strategic activations, events, and promotions that drive awareness, conversions. And driving measurable results.
Rural Market Research
We take actual representative samples to provide results with a 99% accuracy level, down to the nitty-gritty, and choose the proper methodology.
Gamification In BTL Marketing
We help rural brands engage their target audiences through innovative gamification strategies, making interactions fun, rewarding, and memorable to build loyalty.
Ready to Touch the Hearts of the Rural Audiences with Cutting-Edge Rural Marketing Strategies
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Frequently Asked Questions
We at Ascent come with 20 years of hardcore experience working with many national, MNC, and regional brands to help them reach out to their audiences and engage them. Our experience is a big differentiator which brings enormous value to the client in the formulation of cutting-edge rural marketing strategies and executing them across online and offline mediums with a solid back-end team to handle and manage large-size projects and monitor them to get the total value for the money, hence achieving ROI benchmarks for the client.
There are hundreds of service providers available in the market that miss the decisive points of rural marketing strategies, ideas, and Implementation of small or large projects with the lowest investments, lowest wastage, and higher returns. We become different from the rest with our qualities and habits of innovation, experimentation, research, processes and practices, system and procedures, and adherence to values so that the client wins all the time.
We are the rural marketing agency in India that gives integrated rural marketing plans with excellent hands-on experience in all possible mediums,i.e., offline marketing or BTL marketing, Online marketing or Digital rural marketing, and mobile marketing, to give the best value to the client.
We are the agency that coined Digital Rural Marketing and contributed to rural marketing in India. We have constantly been educating the client/ marketing fraternity about Digital Rural Marketing and its practices, where our clients have successfully leveraged its true potential.
We, first of all, understand your business by knowing in and out about your business, your objectives, past marketing activities, your competitor, your products/services, etc. Once we know the nitty-gritty of business, we can effortlessly strategize and plan your rural marketing initiative keeping your goals and expectations in mind. We don't work merely as an executor; instead act as a rural marketing partner, planner, and brand custodian giving you the solutions for rural promotion which work in the market and achieve your business goals.
Our experience of more than 20 years in the market gives our Team enough confidence to conceptualize, plan and execute any size of the rural marketing campaign in India with a high level of efficiency and ROI assurance.
We have a PAN India network planning and executing sizable rural marketing India campaigns with a backup of an experienced team to oversee the ground-level project to correct the marketing plan.
At Ascent, you get a 360-degree approach to any rural marketing project, whether as a consultant working with you on a retainer basis or a project basis for a stipulated time. We give you an integrated rural marketing solution combining offline marketing, i.e., BTL marketing or Digital Marketing and mobile marketing, to provide the brand with a holistic approach.
In offline marketing or BTL marketing campaigns, we include custom-made activities like van campaigns, farmer meets, haat, mela, mandi activation, door contacts, and brand visibility campaigns like wall painting, wall printing, wall wraps, ATM branding, APMC branding, Public places branding, etc.
Our digital marketing campaign for rural markets covers Facebook marketing, youtube marketing, paid marketing campaigns, video promotion, OTT visibility, search engine optimization activities, Online reputation management, product launch campaigns, etc.
Rural marketing in India is a deep subject that marketers should rightly study and understand to justify the brand wherever they operate. As you know, India is a large and diverse country with many languages and thousands of dialects, with cultural differences every 50 miles in the rural geographies. As rural marketing specialists, we work as rural marketing consultants and partner with clients for their growth and achieving their business goals in the hinterland.
We take the systematic and strategic rural advertising approach to work with any client for their rural project needs, whether for the short term or long term, whether as a retainer agency or as a consultant based on the project with defined objectives.
We consult an integrated marketing approach to our client to extract the full potential of the rural area, i.e., working with offline marketing, online marketing, and mobile marketing for a better communication impact.
We strategize holistically and formulate cutting-edge rural marketing solutions by combining different methodologies like offline marketing, Online marketing or Digital rural Marketing, and mobile marketing to arrive at the client's best value, minimizing waste and enhancing the ROI benchmarks.
We understand the target audiences of the client's business with its competitors, products, market, etc., to arrive at the right marketing solutions and then start implementing them in a phased manner if it's a long-term association with the brand. We strategize to ascertain clients' rural marketing objectives, especially brand visibility, engagement, and lead generation. We try to achieve them by deploying various rural marketing strategies using offline, online, and mobile platforms.
We apply rural marketing strategies like Integrated Rural Marketing, Digital Rural Marketing, Visibility enhancement, Rural Trade Marketing, Rural Influencer Marketing, Engagement and lead generation, Trade Loyalty, Rural Mobile App strategies, Low budget strategies, High decibel campaign strategies, etc.