Rural Influencer Marketing Solution for Right Decision Making

Influencers work in both urban and rural marketing. Still, they work more effectively in rural areas because the dynamics of rural marketing differ from urban ones. Low literacy, inadequate infrastructure, medical and educational facilities, low media and internet penetration, rural marketing research, and other factors cause influencers to work tirelessly and favorably in the rural ecosystem.

We strongly believe that people across rural areas look up to well-placed and educated individuals for advice; hence we identify each right rural influencer of the rural market whose opinions matter and who can influence the decision of the rural target audiences and then influence decision-making by marketing your product or service through/with them. Ascent, as a rural marketing consultancy, also suggests incorporating rural influencers in the rural branding and marketing approach.