Gamification in BTL Marketing Services
Rural Van Marketing - A Viable Rural Advertising Strategy of Ascent
Audience engagement is crucial for any communication to achieve its desired goal. More so in the case of a brand trying to communicate in a highly cluttered world. With several brands vying for attention from the same audience, innovation in delivering the message is critical for success.
Gamification in BTL marketing is a powerful tool for engaging rural audiences. Rural communities have low levels of education and are not very market-savvy. In such a scenario, whether you are trying to communicate brand USPs, product information, new marketing schemes etc, it’s seen that information packaged in the form of games is very effective.
With increasing economic activity and purchasing power in rural areas, gamification opens up new possibilities for effective brand communication.
Interested in Van Campaign Advertising to Spread the Brand's Image and Message Throughout?
Ascent manages everything from van activation to other rural marketing campaign planning strategies.
Our Approach to Gamification in BTL Marketing
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Engagement Games
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Storytelling Through Games
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Interactive Product Demonstrations
Our extensive team creates interactive product demonstrations that kickstart your program in target rural areas of India. These demonstrations reach your target group’s doorsteps and popular places, collecting contact information and distributing leaflets to drive footfall to the main activity.
Types of Gamification for BTL Marketing
- Match The Right Column: Helps communicate brand USPs and build product awareness.
- Experiential Marketing: Gives players a brand experience of life after overcoming challenges.
- Treadmill Game: Engages viewers and generates brand awareness through physical activity.
- Roulette & Dice Game: Delivers product information and generates interest through chance-based gameplay.
- Talking Signage: Uses pre-recorded answers to provide information in an entertaining way.
- Dramatic Role Play: Creates engaging scenarios like “Sach Ki Adalat” (Court of Truth) to convey product benefits.
- Chair Go Round: Combines music and movement to highlight product features.
- 3D Ludo Game: Turns participants into human game pieces to learn about product benefits.
- Step Well Gamification: Uses a quiz format to move participants up steps representing product features.
- Cricket-themed Games: Relates product benefits to the popular sport of cricket.
- Snakes & Ladders: Educates about product benefits and potential risks in a familiar game format.
