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Agriculture remains the backbone of India’s economy, employing millions and feeding the vast population. Effective marketing is crucial for the prosperity of this sector, ensuring
A rural consumer refers to someone who resides in a rural area and purchases goods and services for personal or household use. These consumers typically
The Indian FMCG sector is huge at US $ 230.14 Bn. in 2023 and is expected to grow at a CAGR of 27.9% to reach
It’s 5 AM on a balmy September morning, at one of the remotest villages near Satna, Madhya Pradesh. Jajodar Choudhury ( not the real name)
The Indian seed market is forecasted to reach around $9 billion by 2025, driven by favourable government policies and initiatives such as the Paramparagat Krishi
The cattle feed industry in India is a significant segment of the country’s agriculture sector due to its large livestock population. With India’s position
It can be a challenging task when hiring a rural marketing agency to collaborate with because you need to discover harmony among various working methods
Although Anganwadis, ASHAs, and SHGs aren’t directly involved in rural marketing campaigns, they can be essential in supporting and amplifying activities in rural areas. Marketers can reach their target audiences more successfully in rural areas by utilizing these already-existing networks. You can learn how these rural care centers can assist you from this blog. Primary healthcare in rural areas is provided mainly by organizations like Anganwadis, Ashas, and SHGs. In 1975,
It is important to know the do’s and don’ts of successful advertising campaign planning for the rural market to reach and engage with the rural
Businesses and marketers can benefit from puppet shows. If done correctly, this one of the most effective rural marketing strategies can help them build a
INTRODUCTION Farmers’ producer organization has been an emerging platform to safeguard and promote the farmers’ potential and products. Being a legal entity, it provides and
Rural markets in India have grown in importance in recent years as economic progress has resulted in a significant increase in the purchasing power of
We at Ascent have been in the strategic brand & marketing consulting business for more than 20 years, working with reputed brands right from MNC to national and regional ones catering to multiple product categories like Agri input, Agriculture, Automobile, Consumer Durable, FMCG, Financial, Health, Industrial among the major ones.
