On the whole, the Indian market scenario shows that marketers have not come out with very diverse and innovative rural marketing strategies for rural markets. However, marketers did build a different marketing mix for rural and agricultural markets. Today, there is a rising significance of marketing agencies for strategic rural marketing and innovative digital marketing services in India to assist varied client communities in reaching rural localities.
The rural localities in India consist of around 650,000 villages. These villages are occupied by about 850 million consumers making up for approximately 70 % of people and consisting of nearly half of India’s overall GDP. Consumption behaviors in these areas are steadily shifting to resemble the behaviors of urban regions progressively. A few of India’s most prominent consumer organizations serve around one-third of their consumers from India’s rural population.
Owing to a constructive shifting consumption trend and probable size of the market, rural India offers a leading investment opportunity for many private companies. So, it is significant to tap rural markets for any marketer to attain their ambitions, and there arises the demand for rural marketing agencies in India. In this blog post, we have brought to you the top ten rural marketing agencies of India who have made their mark in strategic rural marketing, branding, and rural consulting services. This list is arranged in an alphabetic order for a convenience.
Here are the top 10 rural marketing agencies in India:
- Ascent Brand Communications Pvt Ltd
Ascent Brand Communications Pvt Ltd has been in the brand and digital marketing business for 18+ years, working with leading brands. The company has worked with MNC’s, national and regional organizations catering to numerous product categories such as Agriculture, Agri input, FMCG, Automobile, Health, Consumer Durable, Financial, Industrial among the important ones.
Ascent has been an initiator in digital marketing and branding with a powerful work portfolio of brands across diverse categories, with the innovative approach of strategic, tactical, and conceptual planning giving 360-degree services comprising Rural Marketing, Online Marketing, Mobile Marketing, and Brand consulting services.
Ascent is based in Indore with PAN India Network in Mumbai, New Delhi, and Bangalore. The company has successfully completed 3000+ projects, worked with 25+ dialects, and touched more than 7 Crore people through its campaigns. The company has worked with 500 well-known brands and won 18 awards. Ascent as a top social media agency and rural marketing company in Indore is working with esteemed clients such as Panasonic, Apollo, Stanley Earth, ARL, Idea, Ashirvad, Bharat Petroleum, Godrej, Hero, HP, ICICI Bank, Indian Oil, Airtel, LIC, LG, Johnson & Johnson, Jio, TVS, Yamaha, Big Bazaar, Bajaj, Samsung, Uniliver and more.
While working with all categories of clients the company got the opportunities to steer an extensive spectrum of services right from digital rural marketing initiatives which is one of its kind in the industry and launched for the first time understanding the transforming times for facilitating brands to target rural India efficiently and resourcefully.
- Benn Rural
Benn Rural is a group of highly-skilled, hard-working, and professional advertising professionals who have high spirits to deliver excellent work. The company is based in Bangalore, Karnataka. They provide measurable outcomes to accomplish profitable growth. Their teams enable successful advertising solutions that are steered from a clear understanding of their clients’ business objectives and goals. Their services include brand development solutions, advertising services, rural promotional services, sales promotions, marketing project management, and rural branding services.
- Go Rural India
Go Rural India is a trustworthy digital marketing agency in India with proven track of multi-model rural advertising that involves budget planning for marketing and promotion activities, customer interactions, and retail activation for Indian and global brands from diverse sectors. Their services also include rural branding, regional festivals and events, fairs and bazaars, CSR activities, and 360-degree communication. The company is also involved in Bus branding, outdoor ads, and corporate events.
The company is based in Hyderabad, Telangana working in sectors such as FMCG, Automobile, Telecom, Real-estate, Edible products, Healthcare, Retail, and Electronic Media. Their strategic domains include Agricultural Equipment, Education, Fitness & Sports, Philanthropy, and Heritage & Culture. The company has worked with varied clients such as Airtel, Samsung, Global Hospitals, Hyderabad Kids Fair, and other brands. They have been living the conviction – “future market is the rural India” for 15+ years and making their customers experience the significance of the same.
- Insight Outreach Pvt. Ltd
This rural online marketing company is insightful to instinctive needs shaping the purchasing decision of every section of rural consumers. The company is backed by in-depth rural market research data, analysis, and rural marketing insights. Their creative team of digital marketing consultants is focused and quite determined in their work.
The company is located in Hyderabad, Telangana. Backed by over a decade-long experience in rural marketing India and advertising, IOPL precisely understands the distinguishing requirements of the transforming face of rural marketing right from a conservative stage to an aspiring steady climber to image vigilant rural elite.
Whether it is B2B marketing or personally reaching the rural market consumers, they are confident with their Integrated Marketing Communication and precise blend of marketing strategies that rural marketing companies in India can trust to reach with brand activation goals.
Their clients include Mahindra Rise, TVS, Bajaj, Samsung, Ashok Leyland, MTR, Hero, Coca-Cola, Dabur, ICICI Bank, PHILIPS, Marico, Colgate, and more.
- Impact Communications
The rural marketing agency Impact Communications has 18+ years of proficiency and experience in creating the Go-to-Market approach across emerging markets. Their interventions assist diverse brands in tapping into the underlying consumer demands through their deep outreach, activation, and retail services linking aspirant India.
Our decades of experience have been at the front of generating engagements that provide a memorable experience and steer behavior shift. As a team with 100+ years of growing experience, we lend a hand to our clients to connect to the ever-changing requirements of emerging customers.
The company is located in New Delhi (Head Office), Mumbai (Branch Office), with operations offices in Patna, Lucknow, Aurangabad, Bangalore, Chennai and Hyderabad. The list of their clients includes Colgate, Mahindra, Apollo, LG, Tata, Nerolac, Godrej, Maruti Suzuki, Pidilite, and more.
So that was the list of top 10 rural marketing agencies in India. If you feel I have missed out on any company names, please mention in the section below.
- Jagran Solutions
The company is a part of Jagran Prakashan Ltd. They provide comprehensive experiential marketing solutions utilizing integrated ways which involve events, exhibitions, conferences, digital media marketing, rural marketing, PR, print media, radio, mobile platform, outdoor marketing, consumer-generated media and word of mouth promotions.
The company is based in Delhi (Head Office), Patna, Kanpur, Kolkata, Mumbai, Hyderabad, Chennai, and Bangalore. They provide duplication free, applicable, scalable, and sustainable brand experiences. They are involved in creating buzz, successful experiences, customer engagements, audience eye-balls, digital touch points, media multiplication, and conversations. They have been awarded as the youngest brand activation agency for their creativity, operations, account servicing, and processes. They have worked with esteemed clients like Mahindra, Hyundai, Bajaj, LML, ICICI Bank, DHARA, Pepsi, IFFCO, and other brands.
LinEngage provides specialist brand activation solutions in both urban and rural marketplaces. The company is based in Mumbai, Maharashtra. The marketing agency helps in creating impactful connections amid the brand and the consumer. The division of MullenLowe Lintas Group provides a customized rural offering, ‘Linterland’ to assist its clients in capitalizing on the consumer engagement and business opportunities across rural and urban parts of India.
Their services of the company include consumer activation, school activation, store & mall interceptions, road shows, brand launch and promotion, and rural communications. They also offer services like Display systems design & implementation, retail & trade promotions, in-store communications, digital shopper marketing, sampling, shopper & VM audits, and CRM.
Richmen is a leading rural marketing consultancy providing tailored solutions keeping in mind the existing trends and client needs assisting them to reach-out to the roots of the nation and customer base. The company is based in Kolkata, Chennai, Mumbai, Fabrication Unit (Meerut) and Fabrication Unit (Gurgaon).
The company provides various services to different segments, including BTL promotions, events, fabrication, experiential marketing, and rural marketing. The company continually strives to stay a step ahead of the development, facilitating their clients to accomplish all their objectives by increasing the effectiveness of their marketing, promotions as well as events. The team at Richmen is focused on offering high-quality services to its client base. Their list of clients includes Amway, Bajaj, Chicco, Honda, Ranbaxy, Panasonic, SONY SAB, Sun Pharma, VLCC, and more.
- RW Promotions
The company offers specialized marketing and communication services to different segments such as Urban, Semi-Urban, and Rural India. They are counted amongst and emerged as a top marketing agency in the Rural Sector, having implemented 10,000+ Campaigns that are spread over 1 lakh Villages and Towns across the country.
RW Promotions has a powerful team of 500+ employees with around 30 industry professionals with different offices in Delhi, Mumbai, Bangalore, Kolkata, and Hyderabad. Their services cover Brand-Development, Media Planning, Marketing and Communication Strategies, and Comprehensive Creative Execution in India.
Their client list includes SONY Marathi, Signify, ETS, MTV Beats, Star Plus, Colors Marathi, Cipla, Pepsico, Idea, Nokia, and other brands.
- Vritti Media
The company calls itself “Specialists of Rural Market” as it has carved its own niche in the rural market for IT Solutions for farming and agriculture-related businesses. Vritti has mastered the usage of accessible technologies with an optimal approach to be successful in rural markets.
Vritti is based in Pune, Maharashtra. The company leads the business when it comes to Audiowala Bus stand – India’s Largest Digital Audio Network at various transit places with audiences from rural areas and small towns. Today this medium exists across seven states with a reach of 450 million people in more than 380 locations. The USP of this medium is 100% assurance that your message will reach the masses, local audio communication, transform the content dynamically, and most significantly, the cost to reach a person is meager. This mass medium is being used by more than 200 corporate brands to reach rural parts of India.
The company has so far provided innovative, dynamic, and ground-breaking solutions to its clients. The company does Rural marketing and activations at ST Bus stations, Jatras, Yatras, Mandi’s, Toll Nakas, Highway Dhabas, and also does activities to implement sustained models for brand penetration and sales in rural parts of India. It has won many awards for numerous brands and admired for agricultural marketing activities.