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Tata Tiscon is a steel reinforcement bar brand from the Tata Group. The company was facing challenges like losing market share to secondary products, lack of awareness among customers about buying authentic products, lack of motivation and excitement among stakeholders regarding the brand’s app usage, contractors not benefiting from company rewards, and lack of connect with architects, especially mid-size and small firms.
The digital campain targeted consumers, dealers, masons, architects, and individual home builders (IHBs) to increase brand awareness and preference for Tata Tiscon products.
● Increase brand preference for Tata Tiscon
● Facilitate lead generation and management system
● Build and maintain relationships with stakeholders
● Build and maintain PR for high brand recall
● Low visibility and searchability of the brand on digital touchpoints
● Lack of brand visibility in the trade, awareness about intrinsic values, differentiation in product features
● Wrong perception about the price of Tata Tiscon products
Consumers, dealers, masons, architects, and individual home builders (IHBs).
We came up with campaign creatives that highlighted aspects like Safety, Security, Cost reduction in relation to Tata Tiscon TMT rebars. Our creatives spoke on product quality and safety aspect to individual home buyers as it evoked emotional connect.
We stressed the importance of choosing TMT bars wisely for your dream home.
The campaign utilized a mix of digital marketing tactics, likely including targeted online advertising, social media campaigns, content marketing, and leveraging the brand’s app and other digital platforms to engage with the target audiences.
The campaign involved creating engaging digital creatives and visuals featuring relatable characters and messaging to highlight the brand’s value proposition, product features, and offerings. These creatives were promoted across various digital channels to reach the target
audiences.
The campaign appears to have successfully generated substantial reach and impressions across the targeted geographies and audiences, likely contributing to increased brand awareness, lead generation, and stakeholder engagement for Tata Tiscon.
Reach
Impression
Unique Click
No. of Click
We at Ascent have been in the strategic brand & marketing consulting business for more than 20 years, working with reputed brands right from MNC to national and regional ones catering to multiple product categories like Agri input, Agriculture, Automobile, Consumer Durable, FMCG, Financial, Health, Industrial among the major ones.