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Availability of fresh fodder for Livestock is of utmost importance to rural farmers, engaged in milk production for a livelihood. Natural forage is rich in nutrition, minerals and energy which results in enhanced milk production at 30 to 40% reduced cost.
Foragen Seeds Private Limited is an exclusive forage seed company based in India, thathelps farmers produce larger quantities of forage per acre and feed more cattle with limited space.
Foragen Seeds Pvt Ltd wanted to run a lead generation campaign to promote their products andservices to potential customers in the agriculture sector. The objective was to generate quality leads within a specific time frame across targeted geographical locations by engaging with the target segment.
The primary objective of the campaign was lead generation through Facebook advertising. The
campaign aimed to reach out to the target audience in the identified regions and drive them to
inquire about Foragen Seeds’ products and services, thereby generating leads for the business.
● Increase brand awareness and engagement for Foragen seeds
● Reach out to target audiences in specific districts through targeted promotion
highlighting product USPs..
● Generate leads and inquiries for the products.
● Reaching the right audience: The campaign needed to effectively target farmers,
agriculturists, and individuals interested in fodder products across multiple states and
districts.
● Time-bound execution: The campaign had to be executed within a specific timeframe of
30-45 days to achieve the desired growth rates within 45 days.
● Geographical targeting: The campaign had to focus on specific states and districts
known for high milk production, ensuring that the advertising efforts were concentrated
on the most relevant areas.
The target audience for the campaign consisted of farmers, agriculturists, and individuals
involved in or interested in agricultural products and services within the specified geographical
locations.
We brainstormed a social media campaign where we highlighted the product benefits such as – Quality, Fresh fodder etc which had a direct bearing on the health of Livestock and milk output.
The creatives used in the campaign highlighted this aspect.
The idea was to generate positive feelings about providing quality, nutritious food to theLivestock, and the pride in doing the same. This improved engagement and sales.
The campaign utilized Facebook as the primary advertising platform. A total of 8 ad
creatives were developed and deployed to capture the attention of the target audience. The campaign leveraged Facebook’s targeting capabilities to reach the desired audience, based on their interests, demographics, and geographical locations.
Developed 8 ad creatives tailored to the target audience and campaign objectives
Set up Facebook advertising campaigns with precise targeting parameters
Monitored and optimized the ad performance regularly
Analyzed campaign data and insights to refine targeting and messaging
Reach
Cost Per Lead
Impression
Unique Click
No. of Click
Cost Per Link
The campaign successfully reached the target audience and generated leads across multiple states, aligning with the objective of lead generation for Foragen Seeds’ products and services.
We at Ascent have been in the strategic brand & marketing consulting business for more than 20 years, working with reputed brands right from MNC to national and regional ones catering to multiple product categories like Agri input, Agriculture, Automobile, Consumer Durable, FMCG, Financial, Health, Industrial among the major ones.