Where other technologies have almost reached their peak, voice-based techniques are in its early times. Brands with an awareness of digital marketing trends have already initiated to be innovative with voice-based tactics and want to be recognized as early innovators in this domain.
On the other hand, digital companies are in search of different ideas that can assist brands in incorporating with voice-enabled technologies. We will discuss in this blog post that how brands can use a voice interface to offer users a flawless experience and how voice is becoming the next most significant digital trend for different marketplaces, including rural India.
Around 450 million sim cards are enabled on phones where the only mode of interaction is the voice, so that plays a principal role in this current scenario. With these major numbers of SIMs which are sitting on smartphones, 30 % of those people have now commenced asking questions and getting satisfactory answers on Voice Assistants.
How brands can turn innovative with voice technologies
Brands have excellent opportunities to get innovative with voice technology by creating their own terminologies. They can further generate creative campaigns across songs, music or jingles, or having a renowned voice representative for their brand. By strategizing advertisements and marketing campaigns across customized as well as unique phrases, FAQ’s and voice support; consumers will have healthier ways to make straight purchases.
Gradually, the visual identity would not be as significant as before, and people will use the power of speech, rather other branding elements like striking logos and attractive packaging. And, similar to mobile, this growing technology will persist to become accustomed to both urban and rural India.
A key player in the voice space, Domino’s introduced its skill on Amazon Echo. With that skill, users can easily communicate and interact with the pizza company. They can even place orders through voice with a profile created in the company’s application. Freshly, Domino’s has got developed its own advanced voice-based technology to receive orders on phones.
Burger King introduced and launched a 15-second TV spot that built-in the phrase, “OK, Google, what is the Whopper burger?” Not capable of distinguishing amid consumer voice and the TV audio, Google Home devices in full swing commenced telling the listeners about Burger King’s Whopper burger. While with this experiment, the company’s campaign went viral, and they found a new approach to take advantage of voice search technology.
Advantages of voice technology
Voice technologies offer flexibility, speed, and convenience. So, in a minute, you can type around 35 to 45 words on the internet, but instead, you can tell 140 to 160 words. It provides you real pace when it comes to giving commands and getting back. Another feature is literacy; it totally goes beyond the literacy hurdles. Even if there is seamless internet access, still one has to figure out how to extract the information.
To be specific on this use case, the cost-effective Jio phone provides a voice symbol on the joystick of its smartphone. People who are not accustomed to typing can plainly use voice commands in their language, with more and more smartphones enabling regional languages.
The voice is such a thing that can go to any type of target audience irrespective of literacy level and in India can work magically in rural India. So, voice can cut all the way through vernacular, and even the literacy challenges.
Voice search is here to stay
There is no hesitation that voice search is here to stay, whether it is urban or rural India. There have been a four times boost in rural internet users. India’s data utilization is today at 8 GB each month per subscriber, and the transacting audience is about 170 million, as claimed by Google.
Even other technology giants are betting on India’s subsequent generation of users as the perspective of the market. Google has even developed and introduced support on its Gboard handset keyboard in fifty Indian languages, with its voice assistant accepting 8 Indian language instructions and translating into 11 Indian languages through Chrome as a browser.
The voice content strategy for digital marketers
Digital marketers must consider different approaches, strategies, and methodologies of content delivery if they want to effectively serve the requirements of users who have a preference for voice-activated technologies. Not only that, voice can become a strategic weapon for online marketers to use to get a first-mover advantage as the density of voice content is too low at this stage, be it the urban or rural landscape across India.
The adding up of new users in India is being supported even by other factors
The entry-level smartphones now become affordable with 2GB+ RAM today. The data prices have been considerably reduced, and these changes have led to millions of new users consuming and transacting on the internet.
So, brands that want to stay competitive and fulfill current requirements need to build a workable voice content strategy for both urban and rural set-up in India. What is going to sell products by voice-based marketing is boosting brand loyalty, and offering value ahead of a product or service, by revitalizing the relationship between a buyer and a business.
The way people search for information on the internet is shifting, and voice searches are rising. Voice searchers use diverse languages in their search queries. Users who converse are looking for altered categories of content, often swift answers relative to lengthy blog posts.
Apart from this, companies require to take charge of data privacy and security. The subsequent level of adoption will also rely on the capabilities of smart devices in the local languages with rapid connectivity, intelligent devices, and their affordability in both rural as well as urban India.