How do you make the most of mobile technology? Are you providing consumers with content tailored to their interests, needs, and location? If not, why not?
We mean to say that mobile apps, more than any other medium, are the most effective in assisting your business to grow to new heights. However, in the absence of personalized experiences, users abandon mobile apps far too quickly.
In this article, we’ll cover the benefits of Mobile App Personalization.
It’s best not to settle for a one-dimensional experience or app message campaigns that fall short of users’ expectations. Instead, if you’ve already made the switch to mobile, you should keep up by analyzing what your customers want and then focusing on mobile app personalization.
Even though many marketers are skeptical of mobile, app personalization has advantages, especially when done at the expense of the user’s privacy. However, if done correctly, you can design app messages tailored to your app users’ specific needs, interests, and desires, providing the type of app experience they seek and ensuring repeat usage. Before we go any further, let’s define mobile app personalization.
What is Mobile App Personalization?
The technique of tailoring a mobile app to specific audiences is known as mobile app personalization. Like other forms of personalization, App personalization strives to provide users with experiences tailored to their unique needs rather than a generic, one-size-fits-all experience.
Push notifications, discounts, recommendations, tips, suggestions, and special offers are examples of mobile app personalization. Everything is tailored to the user’s preferences.
Benefits of Creating Personalized Mobile Apps
Following are the benefits of Mobile App Personalization-
Provides Better Customer Experience
According to an Epsilon study, Consumers are 80 percent more inclined to buy from a brand that offers personalized experiences.
So, as a customer, which app would you prefer?
(i) An app that recommends products and services to you based on your previous purchases, interests, and preferences.
(ii) An app that presents you with generic things that you don’t care about and offers that are irrelevant to you.
Isn’t it the first one?
Personalization of mobile apps has a significant impact on the whole consumer experience. It looks after the users by making things more convenient, simple, and quick.
According to Accenture, consumers are eager to provide their data to create a more personalized experience, according to 83 percent of them.
So, if customers are willing to share their data, why not personalize mobile apps and enhance the customer experience? A personalized mobile app is essential for capturing the hearts of customers.
Consider yourself a customer. Do you want to feel like you’re interacting with a robot when using a mobile app? No, we believe, because most customers prefer to interact with other people to meet their needs. Customers are given the false impression that they interact with other people when they are personalized.
According to Think with Google, 63% of smartphone users are more likely to purchase from companies whose mobile apps offer relevant recommendations on products they may be interested in.
When you open your Amazon Mobile App, do you see products under “Buy It Again” and “Based on Your Previous Purchase”? This is due to the app’s personalization. People are finding what they are looking for. As a result, they are more likely to interact with the app.
As a result, the idea is to make all of your app’s features available to users, allowing them to see the big picture and find precisely what they’re looking for.
According to Accenture, 33 percent of customers ignore a business because personalization is inadequate or non-existent.
Loyal customers buy from you repeatedly, refer you to their friends, and communicate with you frequently. Brand loyalty is essential no matter what type of business you have.
Brand loyalty increases when you have a tailored application. When you meet a user’s demands, they reward you with loyalty. Hence, when it comes to the benefits of Mobile App Personalization, loyalty is a crucial benefit that can’t be ignored. Focusing on mobile app personalization to keep your customers and make them loyal to your brand is essential.
Drives More Purchase
As discussed above, personalization builds loyalty, and by building loyalty comes the chance of driving more purchases. A loyal customer creates 25% more in-app purchases than average users, according to Localytics. Why so?
Users who were going to make a purchase but then abandoned their cart, for example, can be segmented. Sending customized push notifications to these customers can be a great way to return to the store. However, savvy marketers and agencies providing mobile app marketing services won’t merely send a push notification to every user pushing them to check out because not everyone will have products in their cart.
When you do mobile app personalization, you’re able to narrow down the segment of users you should target using data from in-app user behavior and then utilize demographic data to identify what kind of product, content, or offer they are most interested in.
What do you believe happens when a user gets a personalized discount or offer? They’re a lot more inclined to buy. Aren’t they? It demonstrates that you are aware of their concerns, and this personalization will ultimately drive more purchases.
Higher Customer Retention
It’s reasonable to say that the app market is crowded, with over 5.23 million apps available in app stores right now. Additionally, according to Statista, on day 30, not every app category has the same level of user retention.
Why would someone use your app when hundreds of others in the app store are comparable to it? App personalization comes into play here.
But how’s that related?
Wouldn’t you utilize an app suited to your needs and regularly give relevant offers, discounts, or recommendations?
You’ll love that app. Won’t you?
Developing a personalized app gives consumers additional reasons to come back to your app instead of dismissing it.
Personalization also distinguishes your app from the pack. According to Evergage’s “2019 Trends in Personalization” study, only 28% of all apps may be personalized. That’s fantastic in a crowded market.
Over to You
We have discussed five significant benefits of Mobile App Personalization. It is now up to you whether you want to personalize your mobile app based on the needs of your users or not. Nonetheless, many businesses are already personalizing their apps to keep up. We hope to see every business, big or small, taking advantage of mobile app personalization shortly.
Let us know your thoughts on mobile app personalization in the comments below, and stay tuned for more upcoming informative articles!
Written by – Kirti