We know the fatality of AIDS and take precautions to keep the distance but most of the marketers are affected by IADS (In-adequate Digital Marketing Syndrome) which is not known to them. If we closely see and analyze then we come to know that IADS is equally fatal for business. Now the question raises what the hell this IADS is?
Mostly marketers and business owners remain complacent with their existing digital marketing efforts irrespective of results and outcomes they are generating. Most of the businesses have vast potential to grow on digital by rightly identifying these channels, working strategically with well chalked out content marketing strategy and well scheduled calendar planning.
It should always be checked by marketer periodically, whether he is tapping full potential of his digital strategy or not. As we know there are positive trends in India about digital growth owing to rapid digitalization, mobile penetration, internet connectivity and rising broadband bandwidth across the geographies in India. Who so ever moves fast or keep up the pace with this growth will be leading or following in the main stream of business else will be out of the business in some time.
It will be right strategy for business owners or marketers to have adequate planning of their digital strategy with substantial investments to get the desired results by identifying their target audiences and growing their numbers with yearlong engagement for their better mind and wallet share.
Procrastination or inadequate planning will be a backfire for the growth of their digital presence going forward; hence the time is to act for digital marketing is NOW with IADS in mind
