It is important to know the do’s and don’ts of successful advertising campaign planning for the rural market to reach and engage with the rural audience effectively. One of rural India’s most significant markets is changing quickly over time. The social and behavioral factors in India’s rural market significantly impact it. It is not a distinct entity in and of itself. The rural market includes:
- All marketing initiatives.
- Facilitating consumer demand.
- Product design.
- Distribution.
- The full marketing cycle with a focus on the rural consumer’s happiness.Â
Marketing professionals can target rural consumers and markets in a variety of ways. However, one must remember that whatever they do will give better results if they have a list of dos and don’ts. It will create a loose boundary around the formations that is not too rigid to stifle creativity but distinct enough to avoid mistakes.
Hence, in this blog post, we have come up with the most important Do’s and Don’ts while planning the best rural marketing campaigns in India.Â
The DOS: The Pinnacle of Rural Marketing in India
The golden rule of paying attention
The first step in rural marketing in India is talking to the customer while maintaining their perception of the brand. It is impossible to determine how similar the two things are without familiarity with the brand and the product. The first and most important rule of rural marketing is to pay close attention to the customer’s needs and requests. Rather than hearing them out, listen to what they have to say.
The three Ps- Prioritize, Plan and Prepare
It is necessary to comprehend thoroughly why one thing comes first, and another comes next to pursue various goals. For example, clients might want to prioritize one market over another to achieve their strategy objectives. Advertising campaign planning can begin in full throttle after determining the priority.
Without thorough planning, you should not design any rural advertising campaign planning. This planning begins with market research on the target audience and the creation of marketing objectives that are both ambitious and realistic. It mainly entails creating a marketing plan appropriate for the brand and the product.
When the planning phase is complete, the focus shifts to campaign preparation to guarantee a smooth implementation with few surprises or obstacles.
Mix and match
Given the advantages that technology can offer, and the fact that the campaign is to be executed in rural parts you should not ignore its use. Instead, you should discover a means to employ technology to improve the operational efficacy of rural marketing campaigns in India. For optimum results, integrate offline and online activation activities.
Communicate to update
The client is frequently kept in the dark about the progress of rural marketing campaigns; this may be due to a lack of time or resources. In any event, the rural marketing agency needs to understand that every firm now prefers real-time results communication. It alleviates their concerns and strengthens their belief in the campaign.
Deliver in a form they understand
When speaking with a client, performance indicators should be used instead of marketing jargon. Although it is practically hard to calculate the ROI of rural marketing campaigns, try to present figures demonstrating progress, such as sales revenue, open rates, closure rates, value per lead, number of additional contacts, etc. The client benefits from a better understanding of the outcomes and is likelier to use the same services again.
Also Read : 6 Things to Bear in Mind When Marketing in Rural Areas
The Improper Turn on The Way to Effective Rural Marketing Campaigns: THE DON’TS
You must not misinterpret the audience
A common school of thought holds that rural and small-town residents are extremely simple. Once upon a time, thinking about this and creating rural marketing strategies was successful, but today it is quite challenging to foresee rural consumers’ complicated behavior and psyche. Therefore, a rural marketing company should never entirely rely on this strategy because knowing what the target market wants and needs is the secret to successful rural marketing campaigns in India.
You must distinguish between rural and urban counterparts
The idea that the distinctions between the rural and urban markets have entirely dissolved is another widespread misperception among rural marketing companies. It may be true in ten years, but in the short term, such rural marketing strategies may make your rural marketing campaigns useless.
You must not disregard the client’s requirements or recommendations
Yes, it is true that, in contrast to the agency, the client might not be familiar with the trends and methods of rural marketing in India. They are the ones who created the products and are the brand’s curators; thus, their opinions can never be damaging, and you should consider them before being unhelpful.
You must not undervalue content
The biggest mistake a rural marketing company can make is underestimating the value of engaging content and not making it a part of rural marketing strategies. Understanding the extent of content development, which extends beyond its digital presence, can significantly impact how well rural marketing campaigns perform.
You must refrain from over-budgeting or under budgetingÂ
While spending too much is considered wrong, not agreeing to pay enough can also harm rural advertising campaigns. The correct approach is to be frugal with your spending while remaining steadfast in your refusal to let it affect the quality of your work.
Conclusion
Due to the sizable and developed nature of the rural market, many brands in India are interested in entering it. Nowadays, the majority of marketers, both new and old, desire to penetrate this sector. Therefore, if you fall into this category, you must adhere to the rural advertising campaign planning do’s and don’ts.Â
