Digital Marketing a new age concept has created success stories.But also raised questions in the mind of marketers.It is important to clarify the same to ensure efficiency in the work.
Therefore, here are few such statements circulating around:-
Business strategy and Digital marketing are exclusive to each other
Business strategies are holistic in nature. Therefore planning, implementing and evaluating cross-functional decisions would build brand image. It would render long term benefits to the organization and its marketing strategy. Digital marketing is a subcategory of marketing which goes hand in hand with the overall business strategy.
Importance of good content is over-rated
This belief has led as many as 29% marketers to reuse content to pursue marketing. However, they should focus on the fact that about 61% people prefer organizations which are capable of providing original content. As a matter of fact, approximately 65% would appreciate if the old age sales call was replaced by engaging content. These statistics prove that downplaying the importance of content would do more harm than good.
All or Nothing
There are two routes. One where having a website would suffice the need. Another where the organization taps into every
platform to market their products. Both of which are inaccurate and may result in unfavorable results.
SEO is extinct
“Search engine optimization was imperative 5 years ago”, this sentence is true but it is also incomplete, SEO was and still is significant to attain effectiveness and efficiency in digital marketing. It is absolutely incorrect to say that SEO is extinct. It has simply evolved to become more relevant.
Change is constant when websites are considered
Change is a constant phenomenon. “Changing too often”, redesigning and renovating can be a good thing but the decisions should be rationalized. If the surrounding is changed repeated.Customer may face turmoil.
Conversion rate is low on mobile
But these words ceased to have value a while back. The logic behind this statement was that customers do not prefer to fill out forms. As technology evolved, so did the user’s approach. The only reason this might transpire in reality is slow and unfriendly operations of the website. Of course user experience is all that counts.
Social Media is not required by the established brands
It is true that social media marketing is preferred by small organizations and startups.. Social Media would provide the same benefits of communication, reach and connectivity to established brands as they do to new ones. The approach will surely be different for them but it all depends upon the marketing strategy.
The more keywords you repeat, the better it works
The use of key words would improve the content. But its use should be optimum for best results. Too many keywords can make the content irrelevant and boring..
Incomplete knowledge is worse than ignorance, it is better to know than to assume.