Given the importance of digital marketing, it is safe to say that selecting a digital marketing is vital to the success of the business. The tag- “Benefits of digital marketing” normally contains an asterisk that says- Only if you can do it right.
The first and foremost step required to do it right is selecting the most suitable one from the many digital marketing agencies in India. When a choice can change the future of your business, it should be made with utmost contemplation.
Therefore, here are 10 points you need to consider while selecting a digital marketing agency to work with:
1 Prepare before demanding
If you have no clue what to look for, how exactly do you hope to find it? Before you set on the quest, it is good to jot down what you need to embark on your digital brand marketing journey.
2 Supply and Demand
Do your due diligence on the palette presented by the agency, know what services they are providing. Understanding the package helps you understand the core strengths of the agency. It also is the indicator of the value they would be adding to your business and what would it cost you.
3 The first impression
Of course, you will use the internet and digital media to do your research on the agency, this would mean you get to see first-hand their brand digital marketing. The argument is simple, if they cannot attract your attention their content, how will they assist in attracting thousands to yours? How much efforts they put into presenting themselves speaks a lot about their competency.
4 Age is not just a number
Experience makes an agency irreplaceable, the more they have been around, the better they know the audiences’ preferences and reactions. This enables them to back your digital brand marketing strategy and even contribute into bettering it.
Don’t always look for big brands and multi-million dollar companies, see how they have helped their clients grow. Satisfied clients who agree give a chunk of credit of their success to their partnerships with the agency. For example, an agency who 5-10 clients where the growth rate of the business doubled after they started working with the agency; is as good as one working with one big brand.
Do not expect them to devour their trade secrets to you the moment they pitch their ideas to you. However, you should hear out their ideas for your business, their vision of things. Also, how they plan to achieve it. This would further assist your knowledge of their capability to keep up with the promises they make. The ones that talk too loud and ride too slow are not the right agency for you.
7 Work process
Before signing on the dotted line, comprehend the work process. Digital marketing is a team work and a long term commitment, so you need to know how it would go down. Find out what departments they have, what services they outsource and how it impacts you. It should not be a relation where you give them a deadline and they deliver. There should be a process flow- how the decisions would be taken and should be executed.
8 The number game
Having a marketing budget is significant to making the right decision, an agency might be perfect for you but you should know if you can afford them. More than that, a negotiation strategy should also be in place. Do not be cheap but also try not to overspend.
Your vision and the agency’s should be in harmony to attain it. Your office cultures might be different but your rationale for the digital brand marketing should be on the same lines. Otherwise, this partnership could prove not fruitful and rather tedious.
10 Creativity vs. experience
The question is simple and the answer can be found by going through the above points. Creativity can inspire you to overlook experience, which is a gamble which can either pay off very well or go tumbling down the hill. Thus, understand the consequence of this job- you might need a more traditional agency with SEO rich content or a bold younger agency that creates out of the box coming of age content, which might not perform the same way.
This choice solely depends on your business, target audience, budget and culture.