At the peak of the digital revolution, social media platforms, digital marketing services and mobile apps have expanded the reachability and connectivity manifold. More importantly, many businesses consider social media as an essential tool for making business decisions by analyzing feedback of the target group of customers.
The content, videos, and visuals used in the social media platform are beneficial to improve the awareness and engagement of different brands. The days of PR efforts, press kits, and press releases are bygones as the social media platform offers a cost-effective approach for various announcements and engaging with people.
Popular platforms like Facebook have about 1.2 billion monthly active users, Twitter over one billion registered users, and Instagram over 300 million. Many users are shifting professions by becoming full-time vloggers, tutors for entrance examinations, people displaying their expertise and other talents through these platforms. It provides potential means of advertisement, marketing, and sometimes an income source.
The social media posts with hashtags have an immense impact on viewership, campaigns, and even raising funds in any crisis or emergency. It influences a vast network of people to come together as a social community for different social causes. The brands and products always keep customers’ emotions as a priority to serve them. Social media plays a vital effort to monitor their reviews and reactions about the product or commodity catering to the rural market.
Influence of Social Media on Rural:
With the penetration of smartphones and cheap internet, the social media presence has transcended the urban and semi-urban boundaries by leaps and bounds. Rural migration, active youth population across social media are some of the factors that are influencing steady changes with respect to lifestyle and different opportunities as they view their presence in social media as a mark of strength, encouragement, and confidence.
The regional news media, popular regional handlooms, emerging cooperatives, NGOs working in remote areas, entrepreneurs exploring the rural markets, and other media platforms which support the use of local language are increasing their awareness to and fro through their Facebook pages as a large number of rural users have made a comfortable space in the platform.
It facilitates information dissemination, connectivity and simultaneously supports innovation like Project SEISMIC to build and operate the telecom sites efficiently in rural locations. The rural marketing and digital marketing companies in India are vicariously making use of social media marketing campaigns in rural areas.
With the new digital transformation in the rural and emerging rural market, we have come up with top brands and organizations doing well in social media. For a particular month, AscentGroup monitored the Facebook pages of various companies and non-government organizations that are widely penetrating and influencing the rural population.
Here the brand engagement per month has been considered as the primary indicator for selecting the companies performing well in social media. Here are some few insights-
Below are the top 25 brands who are doing well in social media:
|Sl no||List of companies||Sector||Brand engagement per month||Number of followers|
|1||Narayan Seva Sansthan||NGO||190710||483062|
|2||ShareChat- Made in India||Social media||136966||1493325|
|3||Tractor Junction||Agriculture related services||114575||947387|
|4||Khetigaadi-New Tractors & Old Tractors Price||Agriculture related services||84467||1247412|
|5||Parle Products||Food processing company||81918||154788|
|7||Krish-e||Agriculture related services||39779||193509|
|8||John Deere||Agriculture equipment||39681||4853487|
|9||HIL Limited||Construction company||37100||48201|
|11||JSW Cement||Construction company||26600||161802|
|13||ARL Infratech||Pipe manufacturing||26190||17931|
|14||Swaraj Tractors||Agriculture related services||24910||551516|
|17||Pran Foods Limited||Food processing company||14422||89654|
|18||FMC India||Agriculture related services||12721||512528|
|19||Adani Group||Commodity trading||11666||1023582|
|21||IFFCO Kisan||Agriculture related services||9213||1193059|
|23||TVS Credit Service Ltd||Finance||7254||265593|
|25||New Holland Agriculture||Agriculture related services||4979||1362107|
|26||Jain Irrigations Systems Ltd||Agriculture related services||4396||60859|
|27||Bayer Crop Science India||Agriculture related services||3910||88394|
|28||BASF Agricultural solutions||Agriculture related services||3708||2079845|
|29||Eicher Tractors||Agriculture related services||3507||65311|
|31||Plantix||Agriculture related services||3234||427920|
|32||TAFE- Tractors and Farm Equipment Limited||Agriculture equipment services||2636||2090326|
|34||Ugaao.com||Agriculture related services||2043||221580|
|35||Prince Pipes||Pipe manufacturing||1806||165871|
|36||Aavas Financiers Limited||Finance||1738||199135|
|37||Gramophone||Agriculture related services||1699||26329|
|38||Balaji Wafers||Food processing company||1621||40780|
|39||Natural Remedies- Animal Healthcare Products||Veterinary feed supplements||1616||20190|
|40||ABIS Exports India Pvt Ltd. IB Group||Poultry related services||1615||68660|
|43||Pratham Education Foundation||NGO||1138||82217|
|44||HUL(Fair and Lovely)||FMCG||900||315171|
|45||Agrostar||Agriculture related services||869||70769|
|46||KSB Company||Pumps & Motor manufacturing||642||87222|
|47||Oswal Pumps Ltd||Pump company||627||105208|
|48||VST Tillers Tractors Limited||Agriculture related services||617||209390|
|50||GoCoop for Artisans||Clothing company||585||79046|
|51||Ratna Nidhi Charitable Trust||NGO||532||87827|
|52||Bikaji Food International Limited||Food processing company||507||273523|
|53||TATA Chemicals||Agriculture related services||491||82222|
|54||Rasna International||Soft drink company||471||164548|
|55||Escorts Limited||Agriculture related services||344||55053|
|56||Mahyco||Agriculture related services||326||223480|
|57||KrishiHub||Agriculture related services||282||31639|
|59||BigHaat India||Agriculture related services||253||27546|
|60||Shakti Pumps||Pumps & Motor manufacturing||146||129368|
|61||Project Nanhi Kali||NGO||143||60488|
|62||USHA International||Consumer Durables||68||227856|
|65||Mera Kisan||Agriculture related services||56||35641|
Unique ideas, stories, and experiences catered by the social media platforms can empower people by motivating them to channelize their operations in diverse fields. The consultants of top digital marketing companies in India have to think of innovative digital marketing strategies due to competitive sales and marketing strategies, consumer awareness of the pros and cons of different brands through the social media channels, and making the businesses socially responsible rather than growing on monopolistic principles.
Hence, for the benefit of consumers, social media can be seen as an instrument of check and balance for the organizations to put forward their services with the best effort and to make the consumer experience worthy.
This is our initial effort of preparing a list of top 25 brands who are doing well in digital marketing services and social media on some set parameters as explained above. This will be a continuous process of researching and having an eye in the market for more developments. As a reader you can also suggest the brands for our evaluation process for enlisting them in the list.[/vc_column_text][/vc_column][/vc_row]