Search
Close this search box.

Mandi Campaign for Paddy & Cotton Crop in Punjab & Haryana

Brief

This BTL campaign was the first attempt to embark on the promotional campaign for Shriram, aiming at the markets & Mandi in Punjab & Haryana for paddy & cotton crops.

Paddy & cotton Crop is exposed to insecticide attacks that affect the quality/valuation. The crop, therefore, has to be protected against it. The CCC’s primary function is to protect against pests and fungi. Shriram Fertilizers & Chemicals has been at the forefront with its entire range of insecticides in the north market and continues to serve a host of farmer needs with power brands for paddy and cotton crops.

Objectives

  • To promote & project Shriram fertilizers & chemicals as the ideal insecticide for paddy and cotton crop
  • To create hype in potential mandis of paddy & cotton belts in Punjab & Haryana
  • Aware farmers that Shriram Insecticides don’t affect the Quality & Valuation Part Of the Crops.
  • To Acquaint the Farmers with the Mannerism of Verifying a Product.

 

 

Our Pre Bike moved to the villages first and made farmers aware of the mela and distributed coupons for a lucky draw; then, all the walk-ins were first expected to go through at all the brand counters at our mela-like setup. Anchor pushed these farmers for the same.

Based on the interaction with the brand promoter, farmers were expected to answer a few questions before they proceeded to the main engagement.

Brand Counter :

A dedicated brand promoter oriented farmers to the assigned brand at each brand counter. He had a flip chart of that brand with him.

  • Product Information
  • Mode Of Action
  • Usage
  • Discount scheme

We proposed a shoot-out engagement console. Farmers, after Q & A, were required to be on the canter. And an air gun in their hand, aimed at insects. 

Winners got consolation like umbrellas, wall clocks, torches, and key chains. Shriram ke “Char Dabang” is a portfolio of insecticides. 

To stay close to the central theme of Char Dabang, which means if you were using Shriram Fertilizers & Chemical Insecticides in your field, you would be free from different infections caused to crops by insects. These insecticides are:

For Cotton Crop:

  • Shriram Shera
  • Shriram Attack
  • Shriram Ace 75
  • Shriram Gold 17.8

For Paddy Crops:

  • Shriram Carzeb
  • Shriram Cartap 4G
  • Shriram Buprofezin
  • Shriram Vamcin

 

#

Days

Coverage Plan-Paddy

Days

Coverage Plan-Cotton

Pre Punjab

17

51 Villages/Mandi

18

35 Villages/Mandi

Main Punjab

17

51 Villages/Mandi

20

50 Villages/Mandi

Pre Haryana

17

49 Villages/Mandi

17

56 Villages/Mandi

Main Haryana

16

50 Villages/Mandi

16

60 Villages/Mandi

Results

Punjab Paddy

1
Number of Visitors
1
Farmers Interacted

Haryana Paddy

1
Number of Visitors
1
Number of Visitors

Punjab Cotton

1
Number of visitors
1
farmers interacted

Haryana Cotton

1
Number of visitors
1
Number of visitors

You can check out more case studies
of these services

email newsletter icon

For Daily Updates You Can Subscribe to Our Newsletter

Enquire Now
close slider