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Prestige Cattle Feed Digital Marketing in 5 States

Brief

Prestige cattle feed manufacturer of Madhya Pradesh aims to provide high-quality cattle feed to cattle owners for cattle well-being and better milk production. 

 

Our client was a bit hesitant about their product category and whether the digital route would be successful or not. But when we shared the statistical figures of rural consumption and behavioral aspects of farmers consuming days and spending their time on social media, we started the journey and, after that, never looked back. 

Challenges

  • Unable to create a significant presence on social media channels

  • Insufficient brand awareness

  • Unsatisfactory lead generation 

 

Digital Marketing Objectives

 

  • Increasing brand awareness of digital media 

  • Enhancing brand popularity

  • Enhancing audience reach on selected geography

  • Generating new enquiries

  • Enhancing online reputation 

Target Groups

  • Cattle owners

  • Cattle feed shop owners

  • Veterinary physicians

  • Dairy farmers

  • Farmers

  • Dairy owners

  • Farm supervisors

  • Dairy farmers 

  • Cattle feed shop owners 

Target Areas

  • Madhya Pradesh

  • Maharashtra

  • Rajasthan

  • Gujarat

An integrated approach

 

We specially crafted the content strategy taking the TG in the mind and weaving local communication in the local language, be it Hindi, Marathi, or Gujarati, for the places of MP, RJ, GJ, and MH mainly. We used two social media platforms: Facebook and YouTube.

Product promotion with strategic campaigns

Knowledge sharing series

Product awareness videos

Customer testimonials

Informative GIFS

 

To showcase the USP of their product line, we designed posts with the campaign names and relevant images. 

We promoted the product with the following strategic campaigns :

 

  • Mann ki Baat 

  • Isme hai Damm Wali Baat

  • Acha ho Khaanpaan Bani Rahe Apni Shaan

  • Grahako ki Kahani Unki Jubani

 

We created multiple posts for the knowledge-sharing series that included information on various aspects of cattle feed, such as what cattle should be fed during pregnancy, the benefits of giving them pre-fresh transition feed, and so on. 

 

We also worked on strategic posts for generating B2B leads.

 

To draw attention to the TG, informative GIFs were also created. We also promoted product detail videos to improve the customer experience. The videos cover products such as Prestige Special Feed, Prestige Gold 3000, Prestige Calf Starter, and Prestige Power 8000.

 

 

Brand loyalty of existing customers was also included in our approach as a promotion strategy 

Results

The response was encouraging in the initial few days when hundreds of comments and shares with substantial leads started pouring in. 

 

 

Results Achieved Within 3 Months 

60%

Total Engagement on Facebook Page Increased

1600K+

New Enquiries on Facebook

58K+

Total Page Clicks on Facebook:

324

Subscribers on YouTube from Scratch

86K+

Total Post Engagement on Facebook

600K+

Impressions on YouTube

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Challenges

  • Unable to create a significant presence on social media channels

  • Insufficient brand awareness

  • Unsatisfactory lead generation 

 

Digital Marketing Objectives

 

  • Increasing brand awareness of digital media 

  • Enhancing brand popularity

  • Enhancing audience reach on selected geography

  • Generating new enquiries

  • Enhancing online reputation 

Challenges

  • Unable to create a significant presence on social media channels

  • Insufficient brand awareness

  • Unsatisfactory lead generation 

 

Digital Marketing Objectives

 

  • Increasing brand awareness of digital media 

  • Enhancing brand popularity

  • Enhancing audience reach on selected geography

  • Generating new enquiries

  • Enhancing online reputation 

Enquire Now
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