Prestige Cattle Feed Digital Marketing in 5 States

Brief

Prestige cattle feed manufacturer of Madhya Pradesh aims to provide high-quality cattle feed to cattle owners for cattle well-being and better milk production.

Our client was a bit hesitant about their product category and whether the digital route would be successful or not. But when we shared the statistical figures of rural consumption and behavioral aspects of farmers consuming days and spending their time on social media, we started the journey and, after that, never looked back.

Challenges

Unable to create a significant presence on social media channels
Insufficient brand awareness
Unsatisfactory lead generation

Digital Marketing Objectives

Increasing brand awareness of digital media
Enhancing brand popularity
Enhancing audience reach on selected geography
Generating new enquiries
Enhancing online reputation

Target Groups

Cattle owners
Cattle feed shop owners
Veterinary physicians
Dairy farmers
Farmers
Dairy owners
Farm supervisors
Dairy farmers
Cattle feed shop owners

Target Areas

Madhya Pradesh
Maharashtra
Rajasthan
Gujarat

An integrated approach

We specially crafted the content strategy taking the TG in the mind and weaving local communication in the local language, be it Hindi, Marathi, or Gujarati, for the places of MP, RJ, GJ, and MH mainly. We used two social media platforms: Facebook and YouTube.

Product promotion with strategic campaigns

Knowledge sharing series

Product awareness videos

Customer testimonials

Informative GIFS

To showcase the USP of their product line, we designed posts with the campaign names and relevant images.

We promoted the product with the following strategic campaigns :

Mann ki Baat
Isme hai Damm Wali Baat
Acha ho Khaanpaan Bani Rahe Apni Shaan
Grahako ki Kahani Unki Jubani

We created multiple posts for the knowledge-sharing series that included information on various aspects of cattle feed, such as what cattle should be fed during pregnancy, the benefits of giving them pre-fresh transition feed, and so on.

We also worked on strategic posts for generating B2B leads.

To draw attention to the TG, informative GIFs were also created. We also promoted product detail videos to improve the customer experience. The videos cover products such as Prestige Special Feed, Prestige Gold 3000, Prestige Calf Starter, and Prestige Power 8000.

Brand loyalty of existing customers was also included in our approach as a promotion strategy