Brand Identity Development for a Cattle Feed Brand Milklane

Product Brief

Innoterra (formerly known as Pioneering Ventures) is a leading company in India with a decade-long experience focused on building world-class Greenfield ventures within the Agri and food supply chain.

It initiated the development of Citrus International, Desai Fruits & Vegetables, Farmlink, and Milklane. Milklane, on the success of their dairy business, launched their cattle feed product which got a hit in the market for its qualitative ingredients giving higher quantity and quality of milk to the farmers.


  • To create a brand identity program
  • To familiarize the brand Milklane in the marketplace
  • To increase visibility for the brand MilkLane

Our Activities

We created the identity of the Aayush cattle feed brand by encompassing product packaging and marketing collaterals like brochures and leaflets.

Product packaging





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