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AVTEC is one of India’s largest independent manufacturers of powertrain and precision-engineered products. It is a part of CK Birla Group – a leading global business house. With years of experience in manufacturing, AVTEC delivers competency across the entire value chain of design & manufacture of engines; transmissions, and high precision components like cylinder heads, cylinder blocks, crankshafts, camshafts, cam rods, and transmission gears for Automotive, Off-Highway, Defense, Agriculture, and Railway industry, in areas of both proprietary products and contract manufacturing. Avtec Effica wanted to do a marketing campaign for their Gas Gensets in the urban cities of Gurgaon, Noida, Ghaziabad & Faridabad. The suggested route by Ascent was to do a van campaign.
We organized a roadshow with a customized Eicher Van so that it was attractive and prompted Effica to be on a roll across the target locations.Â
At the van, we had the Effica mounted. A team of professionals managed the roadshows.Â
During the show, the anchor explained to the target audience about the product, solved their queries, and provided them with full product knowledge.Â
We designed an eyeball attractive van for the brand with the product being mounted on the van. The anchor was well equipped with complete product knowledge, and thus he addressed the TG with their product queries.
We at Ascent have been in the strategic brand & marketing consulting business for more than 20 years, working with reputed brands right from MNC to national and regional ones catering to multiple product categories like Agri input, Agriculture, Automobile, Consumer Durable, FMCG, Financial, Health, Industrial among the major ones.