Avtec Genset Brand Activation in Industrial Belt


AVTEC is one of India’s largest independent manufacturers of powertrain and precision-engineered products. It is a part of CK Birla Group – a leading global business house. With years of experience in manufacturing, AVTEC delivers competency across the entire value chain of design & manufacture of engines; transmissions, and high precision components like cylinder heads, cylinder blocks, crankshafts, camshafts, cam rods, and transmission gears for Automotive, Off-Highway, Defense, Agriculture, and Railway industry, in areas of both proprietary products and contract manufacturing. Avtec Effica wanted to do a marketing campaign for their Gas Gensets in the urban cities of Gurgaon, Noida, Ghaziabad & Faridabad. The suggested route by Ascent was to do a van campaign.

Challenges Faced

  • Customer Inertia – insufficient Brand Awareness
  • Unable to make the regional target audience aware of the USP of the brand
  • Faced difficulties in developing strong customer reachability, B2C Connection

Target Areas

  • Gurgaon
  • Noida
  • Ghaziabad
  • Faridabad

Marketing Objectives

  • To build brand Effica awareness and buzz around the brand
  • To familiarize brand Effica in the marketplace
  • To get visibility for the brand Effica
  • To generate leads for the product


We organized a roadshow with a customized Eicher Van so that it was attractive and prompted Effica to be on a roll across the target locations. 

At the van, we had the Effica mounted. A team of professionals managed the roadshows. 

During the show, the anchor explained to the target audience about the product, solved their queries, and provided them with full product knowledge. 

We designed an eyeball attractive van for the brand with the product being mounted on the van. The anchor was well equipped with complete product knowledge, and thus he addressed the TG with their product queries.


1 +
Total Leads Received
1 +
Total Leads Received
1 +
Total gas leads
Diesel Leads

You can check out more case studies
of these services

email newsletter icon

For Daily Updates You Can Subscribe to Our Newsletter

Enquire Now
close slider