ARL Retail Identity Development for their ‘Ankur’ Brand

Brief

The company’s flagship brand, ‘Ankur’ for Fiber cement pipes and corrugated cement roofing sheets, enjoys a quality premium in the market. It is available through 450+ dealers in Rajasthan and 600+ dealers in Punjab, Haryana, UP, Gujarat, MP, and Bihar.Capitalizing on the brand’s popularity in the rural markets, the company has launched a range of premium Metal Roofing Sheets under the brand names Ankur Spectra’, Ankur Mahashakti, Ankur Shakti, and Ankur Unnati. We got the mandate to develop their retail identity in Rajasthan.

Our Approach

In-shop and out-of-shop branding aids brands in gaining eyes, which increases mind share and conversions by being visible throughout the retail outlet with the appropriate visibility options. By utilizing the power of this type of branding, we developed the retail identity at the retail locations of the brand by combining the correct branding tools and fresh new concepts.

We were able to think of more ideas and produce a better customer experience with the coordinated efforts of excellent material sourcing, professional support staff, high-quality procedures, and personalized creative development.

Branding In-Store

Various mediums were used for the in-store branding. Some branding components are vinyl board, sunboard, indoor glow sign board, translets, and flex with frame. They were creatively decorated and branded to draw customers’ attention to the brand.

Out-shop Branding:

With a plethora of branding tools at our disposal, we integrated them at retail stores to develop the brand at retail stores. Various elements such as arch gates, ACP boards, Glow Sign Boards, 3D boards, LED Boards, and standees were used in the project’s execution to create an innovative new form of branding.