MP Fertility Digital Marketing

Brief

MP Fertility Center is one of the best IVF centers in Central India that offers a full range of infertility treatment options within a pocket-friendly budget for couples that wish to start a family. Since there was a lot of competition and saturation in the region, drawing patients from semi-urban and rural areas was part of the mandate to make the center’s life easier and smoother.

Challenges

The major challenge was to address the myth about infertility among rural people and encourage them to go for the first meeting with the right clinic and the specialist doctor instead of depending on other places wandering here and there with multiple experiments. Since the matter is primarily taboo, it was difficult to crack the barrier and speak about it in the family and community due to many pre-existing reservations, apprehensions, and superstitions.

Couples generally avoid addressing the topic freely and clearly at the family level, and even when they do, they are influenced by many non-scientific experiments at the local level, worsening the situation.

Absence of proper marketing strategy on social media platforms
Generic posts were not attracting eyeballs
Insufficient online presence
Unsatisfactory content strategy
Inability to generate new leads online
Losing footfalls to the other competitors

Target Group

Couples with fertility problems ( age group: 25-50 years)

Target Area

Small towns and villages of Madhya Pradesh

Digital Marketing Objectives

Increasing awareness of infertility treatment
Enhancing audience reach on selected geography
Improving the popularity of the organization
Generating new leads
Enhancing online reputation
Revamping the website and social media platforms

Our Idea

We formed a vernacular approach with an emotional bond with goal and influencer networks, examining the psychology of couples struggling with infertility problems linked to family and social issues.

An Integrated Approach

Strategic posts for creating awareness of infertility
Strategic posts for promoting the USPs
Customer Testimonials for influencing potential customers
Creative special days posts for better audience engagement
Blogs for establishing thought leadership

We were successful in resolving the core issues and behavioral problems by launching an educational and sensitization campaign that debunked common myths and misconceptions, and we were able to establish the center as the best and most dependable fertility treatment center in a highly competitive market by providing a steady stream of educational content focused at potential influencers.