We covered 115 villages in 32 van days. Out of 115 villages, 32 were main villages, whereas the other villages were touched upon through pre-activity.
The activity saw an average of 191 farmers/day for 32 van days campaigns, with 2211 leads generated with their contact details. These leads were passed onto the client for further action.
Both the target locations had stock constraints, and the launched campaign was more to make farmers aware and check their response to Shriram razor.
Overall planned activity created a good top-of-the-mind recall. The client approved the same based on their post-activity audit.