We got the mandate of Ankur Cement Roofing sheets for Haryana, where we had to target rural households and communicate the features of the product interestingly.
We came up with the idea of ‘Kisme Kitna Hai Dum’ to showcase and demonstrate the product’s attributes and strengths. For this, we set up one van.
We conceptualized the campaign in a way that becomes super easy for people to understand the message and relate to the product.
We coined the idea of an engagement game where contestants would play the game by punching on the platform to show their strength of punch so that the power needle goes up from the bottom.
Whosoever punches heavily to take the needle on top gets declared as the winner.
Mobile Marketing – We roped in mobile marketing, too, by sending Voice OBD and text messages to the targeted geographies targeting farmers, cattle sheds, dairy parlours, rural residents, etc.
Total villages covered
Total no. of activity