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Social Media Marketing for the Cattle Feed Brand of Godrej Agrovet

Brief

Godrej Agrovet Limited (GAVL) is a diversified agribusiness group whose main businesses include producing and distributing high-quality animal feed, cutting-edge crop protection and agricultural inputs, palm oil and related products, poultry, processed foods, and dairy goods. GAVL sells more than a million tonnes of premium feed and cutting-edge nutrition products annually for cattle, poultry, aquaculture, and specialty feed across India.

Godrej Agrovet Ltd. is the market leader, and its animal feed business is one of the largest in the compound feed market in India, clocking over million tonnes in annual sales.  We got the mandate for their cattle feed brand “Godrej Bypro”

Challenges

 

  • Unable to create a significant presence on social media channels
  • insufficient brand awareness
  • unsatisfactory lead generation

Objectives

  • Increasing brand awareness
  • Enhancing audience reach on selected geography
  • Enhancing brand popularity
  • Generating new enquiries
  • Enhancing online reputation 

Target Group

  • Cattle owners
  • Cattle feed shop owners
  • Dairy owners
  • Dairy farmers
  • Farm supervisors
  • Farm owners
  • Veterinary Physicians
  • Farmers

An Inegrated Approach

 

 

We created an integrated approach wherein we promoted products with strategic campaigns, knowledge sharing series, customer testimonials, and informative GIFS. 

 

\We showcased the USPs of their product line with catchy lines like “Bharpur dhudh yane jayada munafa” and images. 

 

Results

Retailers acted as a link between the company and farmers; therefore, a push strategy was used by providing the retailers with an attractive trade scheme that motivated them to push the product and generate further sales.  

 

 

1
Total Cattle Details
1
Page Likes
1
Total Page Post Engagements
1
Total comments leads
1
total reactions
1 L
Impressions

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