Godrej Agrovet Limited (GAVL) is a diversified agribusiness group whose main businesses include producing and distributing high-quality animal feed, cutting-edge crop protection and agricultural inputs, palm oil and related products, poultry, processed foods, and dairy goods. GAVL sells more than a million tonnes of premium feed and cutting-edge nutrition products annually for cattle, poultry, aquaculture, and specialty feed across India.
Godrej Agrovet Ltd. is the market leader, and its animal feed business is one of the largest in the compound feed market in India, clocking over million tonnes in annual sales. We got the mandate for their cattle feed brand “Godrej Bypro”
We created an integrated approach wherein we promoted products with strategic campaigns, knowledge sharing series, customer testimonials, and informative GIFS.
\We showcased the USPs of their product line with catchy lines like “Bharpur dhudh yane jayada munafa” and images.
Retailers acted as a link between the company and farmers; therefore, a push strategy was used by providing the retailers with an attractive trade scheme that motivated them to push the product and generate further sales.