STANLEY Earth is an initiative of STANLEY BLACK & DECKER to elevate their strong commitment to corporate social responsibility. STANLEY Earth’s NADI Smart Solar Pump is built to meet the challenges of inefficient AC and Diesel agricultural pumps in India, which consume almost 20% of total electricity generated and pose a huge environmental pollution challenge. Built on technology that combines data analytics, cloud/mobile connectivity, and agricultural sensors, NADI Smart Solar Pumps have been designed to enhance the livelihood of millions of farmers in India.
We handled the campaign for a couple of months, and in a short span of time, we successfully generated good traffic to their website and good traction on their Facebook page. A systematic vernacular content strategy was included. Here at first, we took the task of targeting farmers at a granular level with an understandable and detailed content strategy that included a personal touch to communicate with TG correctly. We, therefore, targeted institutional customers and influencers in NGOs, NPOs, and organizations with CSR divisions that work for the welfare of farmers and provided them with solar pumps using their funds.