Stanley Earth Digital Marketing For Their Solar Pumps – Pan India


STANLEY Earth is an initiative of STANLEY BLACK & DECKER to elevate their strong commitment to corporate social responsibility. STANLEY Earth’s NADI Smart Solar Pump is built to meet the challenges of inefficient AC and Diesel agricultural pumps in India, which consume almost 20% of total electricity generated and pose a huge environmental pollution challenge. Built on technology that combines data analytics, cloud/mobile connectivity, and agricultural sensors, NADI Smart Solar Pumps have been designed to enhance the livelihood of millions of farmers in India.


  • Customer Inertia – insufficient Brand Awareness
  • Inadequate Brand Presence in Digital Media
  • Unable to make the regional target audience aware of the Unique Technology in a simple, understandable manner.
  • Unable to create an undeniable presence on Social Media, amongst other
  • Facing difficulties in developing a strong B2B Connection
  • Insufficient Traffic on Website

Target Audience

  • Government Agency
  • Farm Owners
  • Solar Consultants
  • Irrigation Technicians
  • Forestry Technicians
  • Farm Owner Operators
  • Director of Social Services
  • Farm Supervisors
  • General Farmer
  • NGOs
  • NPOs
  • Agri-Business Owner
  • Horticulture Consultant
  • Irrigation Management Specialist

Target Area

  • Rajasthan
  • Telangana
  • Karnataka
  • Tamil Nadu
  • Himachal Pradesh
  • Punjab
  • Haryana
  • Maharashtra
  • Chhattisgarh
  • Odisha

Digital Marketing Objectives

  • Increase in Web traffic
  • Improving Online Presence
  • Increase in Brand Awareness in a selected geography
  • Increase in Social Media Engagement
  • Increase in B2B Connection
  • Enhancing Online Reputation

An Integrated Approach

  • Strategic Posts for Promoting Product USPs
  • Targeting Audience through Vernacular Content Strategy
  • Creating multilingual content for wider reach
  • Strategic Special Day Posts for Better Audience Engagement
  • Creating & Running Google AD Campaigns
  • Creating New Business Enquiries

We handled the campaign for a couple of months, and in a short span of time, we successfully generated good traffic to their website and good traction on their Facebook page. A systematic vernacular content strategy was included. Here at first, we took the task of targeting farmers at a granular level with an understandable and detailed content strategy that included a personal touch to communicate with TG correctly. We, therefore, targeted institutional customers and influencers in NGOs, NPOs, and organizations with CSR divisions that work for the welfare of farmers and provided them with solar pumps using their funds.

Scale & Results

1 K
Total Page Likes
1 +
inquiries generated
1 K
Total Reach
1 k+
1 +
Leads generated

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