Pioneer's Nominee Gold Retail Branding


The seed firm Dupont Pioneer has created hybrids of corn, cotton, rice, pearl millet, mustard, and sunflower. Nearly all of India’s states receive high yielding, premium hybrid maize seeds from Dupont Pioneer at various times of the year. The Dupont Pioneer has been making and supplying seeds for 40 years. They have a highly advanced R&D facility that complies with all international requirements for the development of high-quality seeds.

Nominee Gold is a Post Emergent, Broad Spectrum systemic herbicide for all types of Rice cultivation, i.e., direct sown rice, rice nursery, and transplanted rice. 


Features :


  • Controls major grasses, sedges, and broadleaf weeds of rice.
  • Offers a wide application window from 2-5 leaf stages of weeds.
  • Gives freedom of need-based application only when the weeds emerge.
  • safe for rice
  • gets absorbed quickly in weeds, and results are unaffected even if it rains after 6 hours of application.
  • Has a low dosage, thus cost-effective



To enhance visibility just before the start of the farming season


To be in the minds of TG, brands keep struggling for space among the competitors. 

Our Activity

Nominee Gold – Seasonal Branding

Location: Rajasthan & Madhya Pradesh

No. of Outlets: 700 Outlets

Activity Duration: 25 Days

While executing the project, various elements like arch gates, non-lit boards, and buntings were mixed together to innovate new forms of branding.

We used arch gates as a promotional medium that literally cannot be missed. It was an excellent way to set their brand apart from the competition. It improved their brand visibility even from a distance.



We were able to easily attract the attention and interest of potential customers with their assistance. We also used non-lit boards as printing material for promotion or advertising. 


Buntings have long been one of the oldest forms of advertising, generating significant revenue for many businesses. It is a highly reliable method of marketing products to success because the image of the buntings will be imprinted in the minds of those who see it. As a result, we also used buntings.

Our support team communicated with retail shops throughout the project to better understand their needs and serve them.



Being present across the retail outlet with the right visibility options, in-shop, and out-of-shop branding assisted the brand in gaining eyeballs, resulting in increased mind share and conversions. We built long-term brand recall among customers and shoppers.

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