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TVS Credit Mobile Marketing Campaign In U.P, Rajasthan, and M.P.

Brief

 

TVS Credit is dedicated to assisting the socio-economic development of a broader population segment and empowering consumers in rural areas to achieve their goals. Customers can use the loan for various activities, including agriculture, business, education, and other personal needs.

Objectives

 

  • Convey information about TVS Credit’s product and expand their marketing activities.
  • Sought ways to ensure full conversion of the farmers who have tractors and suitable candidates for agency business. 
  • Reach out to the farmers in markets of Rajasthan District Sikar, and Jhun-Jhunu, Madhya Pradesh district Ratlam and Ujjain, and Uttar Pradesh district Kanpur and Lucknow.

Approach

 

Jingles – Samridhi ka Shubharambh and Khudh Par Bharosa were played as OBD.

Jingle began with a warm welcome, inviting target audiences to a roadshow to demonstrate how a tractor can assist them in overcoming financial difficulties. The song “sach honge ab tere sapne” was perfectly synchronised with the TVS credit “Ab honge sapne pure loan ki rah ab asaan TVs credit sath.” The jingle also included a missed call number.

 

 Another jingle, “Mera Vyavsai Meri Pehchan,” communicated ways to achieve prosperity through TVS credit, and included the song “Khud par bharosa.” 

 A person in the jingle says he is the TGs TVS credit Business Friend and invites them to log in on the TVS credit website.

 


Results


Uttar Pradesh

Madhya Pradesh

Rajasthan

Calls Attempted 

3618

4317

5448

Calls Received 

2388

3046

3333


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