JSPL Retail Branding case study img

JSPL Retail Branding


Indian steel company Jindal Steel and Power Limited (JSPL) is headquartered in New Delhi. The company uses backward integration to create steel from its own captive coal and iron ore mines. It is the sole private manufacturer of rails in India and ranks third in terms of tonnage among private steel producers. The business produces and sells sponge iron, mild steel rails, structural hot rolled plates, coils, and slabs, as well as pellets and coils of iron ore.


To target consumers at Retail Stores

Our Approach

Retail points serve as the primary point of contact between a brand and its consumers, and retail branding has a bright future. 

The customer’s perception is influenced and changed by it. Brands may increase eyeballs and, as a result, mind share and conversions by being present across the retail space with the appropriate visibility options.

We deployed signages for pre-visibility, allowing us to draw attention to the product/ company and further develop the brand. 

Moreover, it is cost-efficient and can give constant exposure, no matter the time of day. Most importantly, it can be used on a long-term basis.




We got a fabulous response from the trade, getting acceptance of the brand and simultaneously were successful in establishing a high brand recall among consumers.  

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