Menu
HIL Limited is a flagship company of CK Birla Group, established in 1946. It is the world’s largest manufacturer and seller of fiber cement roofing and offers comprehensive building solutions. It has achieved its market leadership by developing and marketing sustainable and relevant products that are futuristic, high quality, and have innovation at its core.
Charminar is a flagship brand from the HIL product catalog. Its exhaustive range of innovative and eco-conscious products dominates the roofing industry. This brand comprises products such as Asbestos Cement sheets, color-coated sheets, and eco-friendly non-asbestos.
Exterior Water Thinnable Acrylic Cement Primer is the perfect undercoat to prepare your exterior walls for an excellent paint job. This water-based acrylic cement primer enhances the quality and coverage of paints for a long-lasting, smooth and beautiful finish.
We got the mandate from HIL Primer for the launch awareness for their Primer products among traders in select pockets in India.
Rural markets of –
Ascent used both social media marketing and mobile marketing by
We managed this campaign, and in a short period, we could drive significant traffic to their website and create meaningful engagement on their Facebook page. A methodical vernacular content approach was applied to raise brand awareness in the three states.
We also engaged with OBDS, where the responses to our pre-recorded messages have been excellent.
We also interacted with our rural target groups by sending SMS to increase awareness and reach the influencers to guide the consumers through the specifics of the product
We managed this campaign, and in a short period, we could drive significant traffic to their website and create meaningful engagement on their Facebook page. A methodical vernacular content approach was applied to raise brand awareness in the seven states of India.
Total Page Likes
Post-Engagement
Cumulative Ads Reach
Cumulative Post Reach
Total leads generated
We at Ascent have been in the strategic brand & marketing consulting business for more than 20 years, working with reputed brands right from MNC to national and regional ones catering to multiple product categories like Agri input, Agriculture, Automobile, Consumer Durable, FMCG, Financial, Health, Industrial among the major ones.