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Ankur shares a great relationship with its dealers. To make the relationship stronger and celebrate the relationship, Ankur organized a couple dealership conference, “Anmol Rishte.” We ideated Anmol Rishte in giving life to the event. Earlier, the event didn’t have any emotional connect.
Anmol rishtey (Invaluable relationship) is not just a relationship; instead, it’s more than that in a true sense. These relationships are designed in heaven by God himself and then given to us for maintaining it further. These relationships to maintain, need a lot of sacrifices on both sides, and in the absence of it, it deteriorates.
At ARL, human relationship is placed first before business which is why their bonding with the dealer community is taken in high regard and spirit. It’s been a healthy and pleasing relationship with most dealers for more than 20,15,10, and 5 years. The relationship is called ‘Anmol Rishtey.’ The way ARL has been married to dealers for years; similarly, dealers too have been maintaining their relationship with their spouses with much respect and love.
The two days were set especially for couples to give them time together for having fun, food, and leisure with the ARL family and the entire dealer community.
We would love to know your spouse’s role in sweetening your relationship and making your journey pleasing and satisfying.
If you can share any heart-warming moments connected to your spouse which changed your life and way of thinking.
What is that you appreciate in your relationship and why?
We used branding elements – Cutouts, audiovisual, and standees for the event. We also played games during the event.
Felicitation was also done during the event. Finally, we took photos of the couples.
We at Ascent have been in the strategic brand & marketing consulting business for more than 20 years, working with reputed brands right from MNC to national and regional ones catering to multiple product categories like Agri input, Agriculture, Automobile, Consumer Durable, FMCG, Financial, Health, Industrial among the major ones.