Rural Distribution Planning to Suit the Needs and Requirements of Businesses

Rural distribution has proven to be a nightmare for most businesses due to its sheer size and scope, as well as a lack of suitable infrastructure such as road access and transit, as well as the variability of rural geographies. Many businesses do not expand beyond defined coverage zones, such as adjacent areas or tier 2 and 3 levels. Going deeper into micro, the interior adds high costs to the organization, making it unviable without a significant volume and frequency of transactions. Retail network expansion is necessary for any company that wants to anticipate demand for its product in existing or new markets and gain a significant market share.

Ascent can assist companies in reaching out to the most remote parts of the rural area in India by establishing a complete distribution network or addressing gaps in the existing network and increasing its efficiency to get better value in terms of developing and maintaining trade partner relationships. We, as a rural marketing agency, very well understand the importance of distribution channels, distribution planning, and control and hence develop distribution strategies for the rural market by doing thorough rural marketing research.