UPL Limited (formerly United Phosphorus Limited) is an Indian multinational company that manufactures and markets agrochemicals, industrial chemicals, chemical intermediates, and specialty chemicals and also offers crop protection solutions. The company is headquartered in Mumbai, Maharashtra, and engages in Agro and Non-agro activities.
UPL India, in collaborati.unications, wanted to promote two of its products which were Shagun and Vesta, ensuring high-quality crops for farmers of five different states of India (Rajasthan, Maharashtra, Punjab, Haryana, Madhya Pradesh).
Throughout the campaign, we received a lot of inquiries on Facebook as well as there were many responses on the website. We completed the campaign in a limited period of 25 days. We regularly tracked the status of missed calls received, which was more than 250 calls per day, and contacted each caller.
We crossed the target of 10 million people and more than 4.5 k participation was received within 18 days of the campaign.
Our feedback system on the website attracted farmers as it was unique and engaging.
The content strategy pulled a large farmer base towards the products, impressed by the campaign, many of them posted positive comments on our Facebook page.
We received tremendous responses from all five states for our campaign, which made it successful.