Strategic Rural Marketing

In many rural areas, traditional banks often overlook small-scale farmers and artisans due to their inability to provide collateral security. This is where microfinance steps

In recent years, India’s rural market has become a crucial frontier for businesses looking to grow. With over 70% of the population living in rural

Harnessing the Power of Local Traditions and Culture in Rural Marketing Campaigns! India’s rural markets are a substantially large and promising area for businesses, representing

In today’s rapidly evolving market landscape, rural areas represent a vast, largely untapped opportunity for brands looking to expand their reach. With over 65% of

In today’s fast-paced marketing landscape, brands are constantly searching for innovative ways to engage their audiences. One of the most effective strategies that has emerged

Conversion Rate Optimization (CRO) focuses on improving the percentage of website visitors who take desired actions—like making a purchase or signing up. While CRO is

In the rapidly evolving landscape of marketing, Conversion Rate Optimization (CRO) has emerged as a definitive strategy for businesses aiming to enhance their performance, especially

Non-Banking Financial Companies (NBFCs) play a crucial role in India’s financial sector. Unlike traditional banks, NBFCs offer a wide range of financial services, including loans,

Data analytics is changing the way businesses approach marketing, whether it’s marketing to urban consumers or the rural population. By extrapolating data insights, companies can

What Drives The Behaviour Of Rural Indian Consumers?  With a large proportion of the population residing in rural areas, understanding the behaviour of rural consumers

Introduction In today’s fast-paced digital world, vernacular content has become critical in the marketing strategies of businesses everywhere. But what exactly is vernacular content, and