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A study on Supply Chain Distribution in Rural India
Introduction There is a massive opportunity for the brands to connect rural retailers and rural customers as 70% of human settlements belong to rural whereas
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Introduction There is a massive opportunity for the brands to connect rural retailers and rural customers as 70% of human settlements belong to rural whereas
1. What is Rural Marketing in India? Rural marketing is a combination of a well-developed product, fair pricing, proper placement, and adequate awareness above all
Introduction Marketing is the process through which consumers’ requirements and wishes are identified and then applied for preparing that particular product or service, taking into
Introduction: The empowerment of women is crucial for the development of the country. Women empowerment is a process in which women challenge the existing norms
The centres like Anganwadi, Asha, and SHGs, play a significant role in providing primary care in rural areas. The Anganwadi scheme was started by the
What is the content localization? Content localization is a cultural translation that not only communicates in the language of your targeted customers but also comprehends
We at Ascent have been in the strategic brand & marketing consulting business for more than 20 years, working with reputed brands right from MNC to national and regional ones catering to multiple product categories like Agri input, Agriculture, Automobile, Consumer Durable, FMCG, Financial, Health, Industrial among the major ones.