Simply posting on social media or websites will not help. Your digital marketing campaigns must have a clear goal for you to track their success.
In digital marketing campaigns, high-quality content is critical. A lack of a consistent flow of quality content will prevent you from gaining traction in campaigns.
The strategy should be focused on customers. Hence it is critical to conduct thorough research to learn about their needs and understand their pain points.
Both technology and digital marketing teams should handle campaigns as both will bring their knowledge together to develop key strategies.