25 Government Schemes that are Transforming the Lives of Rural India

Over the years, the Indian government has introduced several schemes for rural India and rural marketing in India that have helped transform the lives of rural people and contributed to the country’s economy.
Leading Rural Startups Changing Fortunes of Rural India

This list includes startups rooted in rural India, ranging from a variety of fields, including agritech, social innovation, and environmental sustainability. Impact on underprivileged populations, social innovation, and a startup mentality of scalability was some selection criteria.
Top Rural Brands Doing Well in Social Media

At the peak of the digital revolution, social media platforms, digital marketing services and mobile apps have expanded the reachability and connectivity manifold.
Mobile Apps Impacting Rural India Directly and Indirectly

The 21st century of India opened a new era of industrialization, globalization and liberalization. Key scientific innovation and discoveries led India to new heights; the multinational corporations (MNC’s) expanded their territory with an opportunistic view.
Top Rural Marketing Agencies in India

On the whole, the Indian market scenario shows that marketers have not come out with very diverse and innovative rural marketing strategies for rural markets. However, marketers did build a different marketing mix for rural and agricultural markets. Today, there is a rising significance of marketing agencies for strategic rural marketing and innovative digital marketing […]