Rural Marketing in a new Avtar i.e. Digital Rural Marketing
We as marketers have seen rural marketing happening in traditional ways be it through wall paintings, hoardings, van campaigns, house to house reach out programs, haat, mela or mandi campaigns etc.
Digital Marketing – An Open Door in the Lockdown Period
In this era of paperless communication, advertising, marketing, branding all need spiking strategies. As per the statistics, there are around 4.54 billion Active Internet Users in the world. With over 560 million internet users, India is the second largest online market in the world. Today there counts 4 basic necessities for survival namely- Roti, Kapda, Makaan aur […]
Lockdown 2.0 to be Used Creatively in Making Business Digitally Versatile
We have seen lockdown’s 1st phase and now we are going through its 2nd version where its also not predictable and foreseeable how prolonging this lockdown would be in the future. During this time all of us have realized and experienced the other side of the coin i.e. the health of the businesses which are neither digitally […]
