Influencer Marketing Is Paramount for Most of the Industries

In theory, marketing can seem pretty simple, but in reality, every marketer knows that underestimating the process can be a big mistake. It needs constant innovation to persuade such an ever-changing market and therefore certain ways prove to be more effective than others when they are unheard of. Gone are the days when approaching the […]
Community Radio Is Underutilized In Rural India

The allure of familiarity beats the monotony of the famed. We connect to content that is surrounded with local references instantly and often reacts promptly to it. Brands are walking on this path by opting to use home-grown native citations to engage their customers in a more effective manner. Localized content development and distribution are […]
Regional Mediums Can Be Aligned For Devising Regional Campaign Strategies for Better Results in Rural Marketing

India is a secular state with vast regional differences and that means that the type of audience will differ from place to place. The difference is not solely based on the change of vernacular but is rooted deep in the cultural and ethical differences that arise out of this change. The biggest example can be […]