Rural Marketing in a New Digital Flavour

India has been the largest and swiftest growing economy across the globe. But most of the consumer companies till the year 2005 were more focusing just on cities in India. However, as cities started getting saturated because of the high population and low business opportunities, consumer companies saw sluggish revenues in these segments. Hence, it […]

How OTT Platforms are Being Used in Rural India

If there is one industry in India that is observing intense localization activity and expansion, it is multimedia. It began with dubbing, voice-over, and subtitling with their mainstream media manifestation through National Geographic or Discovery channel content. However, the game is much transformed since then, because of the entry of over-the-top (OTT) players. The global […]

What are Farmer Producer Organizations (FPOs)?

A large number of fragmented holdings characterize Indian agriculture. About 80 percent to 85 percent of these holdings belong to small farmers. As being highly unorganized, the farmers are not capable of attaining a good value of their farming produce. As per agricultural communities, these problems to farmers can be resolved by organizing their business […]

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