Blog
A study on Supply Chain Distribution in Rural India
Introduction There is a massive opportunity for the brands to connect rural retailers and rural customers as 70% of human settlements belong to rural whereas
Menu
Introduction There is a massive opportunity for the brands to connect rural retailers and rural customers as 70% of human settlements belong to rural whereas
Introduction Marketing is the process through which consumers’ requirements and wishes are identified and then applied for preparing that particular product or service, taking into
Introduction: The empowerment of women is crucial for the development of the country. Women empowerment is a process in which women challenge the existing norms
The centres like Anganwadi, Asha, and SHGs, play a significant role in providing primary care in rural areas. The Anganwadi scheme was started by the
What is the content localization? Content localization is a cultural translation that not only communicates in the language of your targeted customers but also comprehends
Rural marketing in India is not everyone’s cup of tea, the urban and rural disconnect often hampers the brand’s ability to expand their consumer base.
We at Ascent have been in the strategic brand & marketing consulting business for more than 20 years, working with reputed brands right from MNC to national and regional ones catering to multiple product categories like Agri input, Agriculture, Automobile, Consumer Durable, FMCG, Financial, Health, Industrial among the major ones.