Rural market research

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Rural market research

[vc_row][vc_column][vc_column_text]Influencers work in both urban and rural marketing. Still, they work more effectively in rural areas because the dynamics of rural marketing differ from those of urban. Low literacy, inadequate infrastructure, medical and educational facilities, low media and internet penetration, and other factors cause influencers to work tirelessly and favorably in the rural ecosystem.

Our approach

Collaboration with rural influencers – Influencers such as Sarpanch, Teachers, Postman, Anganwadi and Asha Workers, Traders, SHGs, Social Workers, CSCs, Village Level Entrepreneurs, and others play an essential role in educating and influencing rural people, both directly and indirectly.

 

Rural influencers strengthen ties – Rural consumers show their inclination towards those products when a well-known person reaches out to give good reviews. Our Team of rural influencers creates bonds of trust with your target audiences. It boosts the presence of your brand and product by conveying the reviews and communicating in their languages.

 

Use of rural languages by influencers for effective connection – Our Influencers in rural areas look at regional trends and issues to create more content, which helps connect with your rural audience. Therefore, rural languages can act as a springboard for your brand to connect with audiences.

 

Right Solution to Influence Decision Making 

We strongly believe that people across rural areas look up to well placed and educated individuals for advice; hence we identify the right rural influencers whose opinions matter and who can influence the decision of the rural target audiences and then influence decision making by marketing your product or service through/with him.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” bt_bg_overlay=”rgba(17,17,17,0.67)” bt_bg_fixed=”true” css=”.vc_custom_1598260422447{padding-top: 90px !important;padding-bottom: 90px !important;background-image: url(https://ascentgroupindia.com/wp-content/uploads/2020/04/bg_login.jpg?id=10232) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_custom_heading text=”Right Solution For Your Marketing Problem” font_container=”tag:h3|font_size:40px|text_align:center|color:%23ffffff|line_height:46px” use_theme_fonts=”yes” custom_css=”letter-spacing: 0;” el_class=”bt-poppins-font” css=”.vc_custom_1587144490824{margin-bottom: 15px !important;}”][vc_column_text css=”.vc_custom_1587146166639{margin-bottom: 40px !important;}”]

Getting into the shoes of our client, we give the solution with the right blend of our experience.

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