PSI’s Aids Awareness Rural Campaign in Rajasthan

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PSI’s Aids Awareness Rural Campaign in Rajasthan

[vc_row full_width=”stretch_row” css=”.vc_custom_1454999798092{padding-top: 150px !important;padding-bottom: 50px !important;background-image: url( !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”services-banner”][vc_column][vc_column_text]Condom Awareness Program – A Community Connect InitiativeConnect

Social Initiatives

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1455536113654{padding-top: 60px !important;padding-bottom: 60px !important;}” el_class=”service-content home-services simhasth-offers cases-detail-right”][vc_column][vc_column_text]Client: PSI

Activity Duration: 25 days

Campaign: Awareness Campaign



Population Services International (PSI) India is a registered Indian Society operating since 1988. PSI, with programs in safe water, nutrition, family planning and HIV/AIDS uses social marketing to achieve positive behavior change through the promotion of ideas, products and services supportive of better health.


With a very low density of condom usage in Rajasthan, the objective of the campaign was to “project condoms as normal to use”. The challenge was therefore to normalize condom usages by sending out the message that condom is an okay product to use and offers protection against HIV/STI as well as unwanted pregnancy. Also, this product helps in the prevention of many kinds of diseases such as HIV AIDS & other kinds of Sexually Transmitted Diseases (STD) which adversely affect the health of the Public. The PSI wanted mid media activity in the form of games to achieve the above objective.

Thus a campaign centred on engagement games was designed. Three innovative games were designed for the campaign and were crowd participation-based games.


  •  To control the population of India and  spread the message across the target group
  • Creating Awareness our target group about family planning by using Freedom 5.



There are 2 main challenges faced by our troupe with Target group:

  • Shyness factor is found which is highly dominating when the subject matter was communicated to TG’s.
  • Low-Level education and Awareness affect the activity


Snake & Ladder

A 8X8 feet Snake & ladder was used to engage the men. The snakes symbolized the harms of not using condom (AIDS, STD, infection etc.) whereas the ladders iterated the benefits of using condoms (Freedom from unwanted pregnancy, safe sex etc). the involvement of crowd was done through Q&A session conducted by Anchor.

The Blind Fold game

The game ensured a long lasting recall of messages as audience had to direct the participants to hit out the pot. The pots were printed with dangers of AIDS & STI and participants were required to hit out the pots. The twist in game was the anchor who asked blind folded participants to hit a particular pot out by being remained in the circle. So it was audience who was reading the message written on the pot and directs the player.

Musical chair game

In this game, the message was to show the player that how making a good choice can save the life. So among five chairs players have to sit on the right one to remain in the game. One chair had the message of AIDS and whosoever sits on it gets disqualified. Finally a clear message sent as to not to go with AIDS.

Awareness of Freedom 5:



—Based on the activity objective we made our best efforts to convey the message of the PSI activity in the public.

—People also appreciated the activity by providing their immense support with huge presence.

—By understanding the activity and its purpose, people asked how to get the product with ease.

—Through our activity and it’s engagements, we were able to lessen the hesitation of public regarding the subject matter. After which, people shared their experiences, problems and enquired to get solutions from this product.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][image_carousel images=”14017,14018,14019,14020,14021″ click_action=”light_box”][/vc_column][/vc_row]

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