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About MP Fertility
MP Fertility Center is one of the best IVF centers in Central India, providing a wide range of infertility care options for couples who want to start a family on a budget.
Challenges
>•Absence of Proper Marketing Strategy Social Media Platforms
•Generic Posts was not attracting Enough eyeballs
•Insufficient Online Presence
•Unsatisfactory Content Strategy
•Inability to generate new leads Online
•Losing footfalls to the other Competitors
Target Group
- Couples with Fertility Problems
- Age Group: 25 – 50
Target Area
Small Towns and Villages of Madhya Pradesh
Digital Marketing Objectives
- Increasing Awareness on Infertility Treatment
- Enhancing Audience Reach on Selected Geography
- Enhancing Popularity of the Organization
- Generating New Leads
- Revamping the Website
- Enhancing Online Reputation
An Integrated Approach
- Strategic Posts for Creating Awareness on Infertility
- Strategic Posts for Promoting the USPs
- Creative Special Day Posts for Better Audience Engagement
- Customer Testimonials for Influencing Potential Customers
- Blogs for establishing Thought Leadership
In the health category, we have operated an IVF or test tube baby center, the MP Fertility Centre in Indore, which focuses on rural MP. Since there was a lot of competition and saturation in the region, drawing patients from semi-urban and rural areas was part of the mandate to make the center’s life easier and smoother.
The major challenge was to address the myth about infertility among rural people and encourage them to go for the first meeting with the right clinic and the specialist doctor instead of depending on other places wandering here and there with multiple experimentations.
Since the matter is taboo, it’s difficult to crack the barrier and speak about it in the family and community due to many pre-existing reservations, apprehensions, and superstitions.
Couples generally avoid addressing the topic freely and clearly at the family level, and even when they do, they are influenced by many non scientific experiments at the local level, worsening the situation.
Here, we formed a vernacular approach with an emotional bond with goal and influencer networks, examining the psychology of couples struggling with infertility problems that are linked to family and social issues.
We were successful in resolving the core issues and behavioral problems by launching an educational and sensitization campaign that debunked common myths and misconceptions, and we were able to establish the center as the best and most dependable fertility treatment center in a highly competitive market by providing a steady stream of educational content focused at potential influencers.
Overall, our team’s concerted efforts resulted in impressive numbers within three months, including more than 9 lacs, Post engagement 29000, Likes and reactions 19000, and inquiries more than 150.
Results Achieved
- Total Reach 909K+ within 3 months
- Page Clicks 29000+ within 3 months
- Likes & Reactions 19000+ within 3 Months
- Total Engagement Increased by 26% within a month
- 150+ leads generated from Target Area within a month
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