Offline Rural Marketing Campaign for a Cattle Feed Brand ‘Milklane’

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Offline Rural Marketing Campaign for a Cattle Feed Brand ‘Milklane’

[vc_row][vc_column][vc_column_text]Target Group: Farmers owning cattle

Target Zones: Tamil Nadu

Concept :To entice farmers about the products and its benefit with the help of creative engagement

Duration : 30 days

Theme :Pashudhan se Samraddhi




  • To increase Brand and Product awareness among Target Group.
  • To entice farmers about MilklaneAyush cattle feed
  • Engagement/interaction with the Target audience and ensure maximum participation of farmers in the campaign.
  • Spreading word of mouth


Main activity

As per the itinerary a team comprising of anchor, promoters and sales officers used to visit villages and organize multiple activities starting from postering, announcement, leaflet distribution, house to house contact to create product awareness among farmers having cattle.


Engagement Game

Talking Cow Game:


We had a very innovative game engagement where contestants were promoted to ask questions and cow would answer them with a resepcive answers pre-recorded in the system.

This engagement was highly liked and appreciated by farmers as the answers very thought provoking and informative with a proper guide to them for right use of cattle feed.





Days of Activity – 30

No of Villages Covered – 78

No of footfall – 3720

No of leads captured – 2000

No of Missed calls given – 512

Total KM Travelled – 3950 km[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][image_carousel images=”14070,14072,14074,14077,14082,14088,14098,14101,14110,14118,14119″ click_action=”light_box” autoplay=”true”][/vc_column][/vc_row]

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