[vc_row][vc_column][vc_column_text]Target Group: Farmers owning cattle
Target Zones: Tamil Nadu
Concept :To entice farmers about the products and its benefit with the help of creative engagement
Duration : 30 days
Theme :Pashudhan se Samraddhi
Objectives
- To increase Brand and Product awareness among Target Group.
- To entice farmers about MilklaneAyush cattle feed
- Engagement/interaction with the Target audience and ensure maximum participation of farmers in the campaign.
- Spreading word of mouth
Main activity
As per the itinerary a team comprising of anchor, promoters and sales officers used to visit villages and organize multiple activities starting from postering, announcement, leaflet distribution, house to house contact to create product awareness among farmers having cattle.
Engagement Game
Talking Cow Game:
We had a very innovative game engagement where contestants were promoted to ask questions and cow would answer them with a resepcive answers pre-recorded in the system.
This engagement was highly liked and appreciated by farmers as the answers very thought provoking and informative with a proper guide to them for right use of cattle feed.
Results:
Days of Activity – 30
No of Villages Covered – 78
No of footfall – 3720
No of leads captured – 2000
No of Missed calls given – 512
Total KM Travelled – 3950 km[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][image_carousel images=”14070,14072,14074,14077,14082,14088,14098,14101,14110,14118,14119″ click_action=”light_box” autoplay=”true”][/vc_column][/vc_row]
