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Rural marketing is a serious affair for any brand, marketer; it needs long-term strategic marketing planning keeping all the business objectives on the table, including a sound thought-out execution plan with an integrated rural marketing approach.
Our Approach
Creative engagement to entice the rural audience – Our Team of anchors, promotors, and sales officers understands the benefits and requirements of your products and then visits rural areas in India to organize multiple activities.
This creative engagement includes-
Engagement games – Suppose we are promoting cement sheets, then in that case, we come up with the idea of a hammer game that reflects the strength of the cement sheet. Similarly, after understanding your product, we will create engagement games to drive the attention of your target audience.
Storytelling – The realistic story of farmers’ lives, including the ups and downs, is communicated in creative and visual ways to show the problem-solving mechanism of the product so that the farmers living in rural areas of India can reach prosperity by using your product.
Direct Contact Program – Our extensive biker team kickstarts the program for your company as per requirement in the target areas of rural India. It then reaches your target group’s doorsteps and popular places to collect their contact numbers, distribute leaflets, and so on to target footfalls in the main activity ultimately.
Exclusive Rural Marketing with Ascent
We strongly believe that rural planning can not be a copy-paste approach to urban planning and needs to be a dedicated and concerted exclusive rural mindset plan without diluting the urban ecosystem. Hence, integration of multiple mediums like field activation, online, radio, outdoor, visibility, retail, digital, ambient, Innovative media, etc., is our integrated rural marketing strategy to have high impact, desired reach, and coverage in a stipulated time to meet the ROI parameters.
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Getting into the shoes of our client, we give the solution with the right blend of our experience.
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