Project: Retail Branding
Region: Entire Gwalior Division (M.p)
Purpose: Branding, Brand Visibility and Retail Re-call.
Duration: 9 months
Retail branding and merchandising have promising growth potential as retail points are the most crucial interface between a brand and its customers. It helps shape and re-shape the customer’s perception.
Being present across the retail outlet with the right visibility options, in-shop and out-shop branding helps brands gain eyeballs, thus leading to more mind share and conversions.
Gionee Retail Branding:
Tapping the effectiveness of this form of branding, we helped Gionee create heightened brand visibility, greater retail re-call and footfall at their retail shops by applying the right mix of branding tools and innovating new ideas.
The integrated efforts like quality material sourcing, skilled support staff, high-quality techniques, customized creative development, further helped us ideate and create a greater customer experience.
For the in-store branding, various mediums were incorporated. Vinyl Board, Sunboard, Indoor Glow sign board, Translets, Shop-in-Shop display, one-way vision, clip on board, flex with frame are some of the branding components used. They were creatively decorated and branded to capture the attention of the customers towards the brand.
Glow Sign Board
One Way Vision
Any retail branding effort is incomplete without extensive out-shop branding. For the desired result, it is as important to brand your products outside the shop as it is to do it inside.
With many tools of branding at our disposal, at Gionee stores, we integrated them to create a brand ambience and lasting brand recall amongst the customers and shoppers.
While executing the project, various elements like arch gates, ACP boards, Glow Sign Boards, 3D boards, LED Boards, Standees were mixed together to innovate new form of branding.
Glow Sign Board
To ensure optimum output of our branding efforts, state-of-the-art technology was used to produce high-class material. HP Latex technology was used to produce fine quality of flex and vinyl boards which further helped us in keeping check the quality.
Throughout the project duration, our support team was in touch with the retail shops to heed to the needs of retailers and serve them better.