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Client: Dupont
Activity: Dupont Coragen Sugarcane Campaign
Activation Duration: 25 days
Brief:
This BTL Campaign is an attempt to Embark on the promotional campaign for DuPont Aiming at the Sugar mills in Uttar Pradesh.
DuPont is 25 Days Van Campaign focuses on Sugarcane Farmers so that they came to know more about the Coragen Usage
Objectives:
- To Promote & Project DuPont Coragen as the Ideal Insecticide for Sugarcane Crop
- Encourage & Educate Farmers about the application of the Insecticide
- The campaign will be Beneficial for the Sugar mill, Sugarcane farmers, DuPont Non Users
Role of Ascent
As Our Theme is “Coragen Apnaneka Jindagi Mein Badlav Lane ka” so our main aim is to convey this message to every farmer at Sugarcane Mill. This campaign includes 8 phases:-
- Welcome All the farmers to the Sugar mill
- Qualifier Game
- Main Game
- Felicitation
- Drench Application
- Oath Ceremony
- Rally
- Banner Installation
After reaching the sugar mill, the team will set up the engagement console. Once a sizeable crowd has been gathered, the anchor will commence the Qualifier Engagement and Main Engagement. After the main engagement concludes, winners will be announced, followed by a felicitation ceremony. Then our Manpower Gives the Demo About the Coragen Application. After That Oath will be taken by the Farmers and the Activity is concluded by the rally and banner installation.
In Cluster 1
Giving Instruction About the main game
MIO Giving Speech
Qualifier Game
MIO Talking to farmers
Flag off
Instructing Identifying Dots
Product Awareness by Anchor
In Cluster 2
Giving Knowledge about Qualifier Game
Sales Head distribute freebies
how to spray Coragen
MIO telling benefits of Coragen Spray
Oath taken by farmers
Results Achieved
Cluster-1
Visitors– 6000+
No. of felicitation-100 +
Palm Expressions- 450+
Rallies-30+
Round of Engagement-100+
Gratification-650+
Leads Generated-668
Cluster-2
Visitors- 6000+
No. of felicitation-90+
Palm Expressions- 250+
Rallies-40
Round of Engagement-250+
Gratification-1400+
Leads Generated-840+[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][image_carousel images=”14614,14613,14611,14609,14608,14603,14604″ click_action=”light_box” autoplay=”true”][/vc_column][/vc_row]
