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Why digital storytelling?
Marketing and branding should always have a goal, a story to tell, and a mission to accomplish. Marketing, on the other hand, frequently overlooks the value of storytelling outside the brand. The power of storytelling lies in its capacity to share a relatable human experience on social media. Because digital storytelling has evolved to represent marketing, company promotion, and advertising, it is essential to regard it as a consistent and impactful way to engage people via the internet, whether through social media, websites, digital ads, video platforms, mobile, or other means.
Our Approach
Specialized stories to capture attention – Our digital storytelling team is creative and serious about telling a story as they develop a story behind the content and go above and beyond traditional marketing to seize the attention of your target audience. They convey the story of the problem that your product or service addresses for your target audience. Stories about your brand engage your target audience and catch their attention in modern digital brand storytelling. We employ specialized stories to make your brand more engaging, personal and to demonstrate your brand values via brand storytelling.
Storytelling is more than an advertisement – We use digital storytelling to help innovative startups and businesses pitch their ideas and communicate with potential customers about the market potential of their product or service. Storytelling in a startup and business is more than just an advertisement. We connect with your users and emotionally influence them. As a result, they do not want to take their gaze away from the content we display.
Variety of narratives for effective communication – While dealing with linear/non-linear and web-based digital storytelling, we offer a variety of digital narratives, e.g., web stories, interactive stories, hypertexts, branching narrative games, sophisticated microsites, audio-video podcasts, etc.
Key Elements to Sum Up
Our digital storytelling strategy is defined by five key elements: media, action, relationship, context, and communication. Your brief is our launching pad. Depending on the same, we pick the central theme, conduct our research, design the script, and develop a great story. This content structure is configured with various multimedia components, including computer-based automatically generated text, audio files and streams, visual effects, computer-generated imagery, and musical notes to be uploaded and played on digital channels.
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Getting into the shoes of our client, we give the solution with the right blend of our experience.
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